Athlete Investors Can’t Save Tonal’s Falling $500 Million Valuation

LeBron James for Tonal Tonal Tonal, the strength training home fitness company with several professional athlete superstars on its cap table is now seeking more funds at a valuation of only at a valua...

Trae Young Runs The Atlanta Hawks. For Verification, $43 Million Is Greater Than $5 Million (Nate McMillan’s Salary)

ATLANTA, GEORGIA – FEBRUARY 09: Trae Young #11 of the Atlanta Hawks battles for a loose ball … [+] against Saben Lee #38 of the Phoenix Suns during the second quarter at State Farm Arena o...

Rising Star Josh Giddey Opens Up On Oklahoma City Thunder’s Playoff Chase And 2023 NBA All-Star Weekend

Oklahoma City Thunder guard Josh Giddey isn’t surprised by the team’s early success despite their … [+] youth. (Photo by Alex Goodlett/Getty Images) Getty Images Oklahoma City Thunde...

NBA All-Star Weekend Gives Glimpse Into Thunder’s Bright Future

SALT LAKE CITY, UTAH – FEBRUARY 19: Shai Gilgeous-Alexander of the Oklahoma City Thunder is drafted … [+] by Team Giannis prior to the 2023 NBA All Star Game between Team Giannis and Team ...

New Balance introduces Rich Paul’s Klutch Athletics sportswear brand

Klutch Athletics will support and serve athletes throughout their athletic journey including youth, collegiate and professional sports Courtesy: Clutch Athletics Rich Paul, the sports agent who repres...

Kyrie Irving Trade Is Tipping Point For NBA Collective Bargaining Talks

Kyrie Irving’s frustrated look mirrors his view of the Brooklyn Nets which led him to demand a trade … [+] (Photo by Matt Stone/MediaNews Group/Boston Herald via Getty Images) MediaNews Gr...

Los Angeles Lakers Finally Unload Russell Westbrook, Acquire D’Angelo Russell In 3-Team Trade

The Los Angeles Lakers are finally moving on from Russell Westbrook with the trade acquisition of … [+] former franchise point guard D’Angelo Russell. (Photo by Tim Nwachukwu/Getty Images)...

How LeBron James Became The NBA’s Top Scorer, Highest-Paid Player—And First Active Billionaire

Getty Images The legacy of LeBron James has never been in question, yet the Los Angeles Lakers superstar has managed to pull off another unparalleled accomplishment. On Tuesday, James scored 38 points...

LeBron James Breaks Abdul-Jabbar’s NBA All-Time Points Record—Renewing Debate Over Greatest Of All Time

Topline Los Angeles Lakers forward LeBron James made history Tuesday night when he broke former Lakers great Kareem Abdul Jabbar’s all-time NBA points record—putting him at 38,388 career points and re...

LeBron James’ Pursuit Of NBA Scoring Record Pushes Demand For Two Lakers Games Next Week

ATLANTA, GEORGIA – DECEMBER 15: LeBron James #23 of the Los Angeles Lakers dunks against the … [+] Atlanta Hawks in the first half at State Farm Arena on December 15, 2019 in Atlanta, Geor...

How NFTs Are Changing The Game For Professional Athletes

An illustration picture taken in London on December 30, 2021, shows a PsychoKitty NFT (Non-Fungible … [+] Token) created by psychedelic artist Ugonzo displayed on a phone and a NFT logo displaye...

2023 NBA Trade Deadline: Identifying Buyers

Boston, MA – January 28: Los Angeles Lakers SF LeBron James falls to his knees in frustration after … [+] the final play of regulation. The Lakers lost to the Boston Celtics, 125-121, in o...

LeBron James’ Jersey From 2013 NBA Finals Sells For $3.6 Million At Auction

Topline A Miami Heat jersey worn by LeBron James during the 2013 NBA Finals sold for over $3.6 million Friday, making it the third most valuable game-worn jersey ever auctioned and the highest-selling...

LeBron James Ties NBA Record With 19th All-Star Appearance

Los Angeles Lakers forward LeBron James smiles during the second half of an NBA basketball game … [+] against the San Antonio Spurs Wednesday, Jan. 25, 2023, in Los Angeles. (AP Photo/Mark J. Te...

LeBron James ‘Damn Proud’ Of Bronny For McDonald’s All-American Game Selection

PHOENIX, ARIZONA – DECEMBER 11: Bronny James #0 of the Sierra Canyon Trailblazers is greeted by his … [+] father and NBA player LeBron James after defeating the the Perry Pumas in the Hoop...

LeBron James NBA Finals jersey expected to fetch up to $5 million

LeBron James game-worn jersey from the athletes NBA finals game 7 victory over the Miami Heat in 2013, is on display during a press preview at Sotheby’s auction House on January 20, 2023, in New...

LeBron Breaches 38,000 Career Points Landmark, Could Become The NBA’s All-Time Top Scorer By Next Month

Topline Los Angeles Lakers star LeBron James on Sunday became only the second player in NBA history to score 38,000 career points joining another Lakers legend Kareem Abdul-Jabbar, bringing James in s...

‘I Need To Be On The Floor With My Boy’

COLUMBUS, OH – DECEMBER 14: LeBron ‘Bronny’ James Jr. #0 of Sierra Canyon High School is greeted by … [+] his father LeBron James of the Los Angeles Lakers following the Ohio S...

Why Is There So Little NBA Player Movement In The First Three Months?

WASHINGTON, DC – DECEMBER 22: Bradley Beal #3 of the Washington Wizards dribbles in front of Deandre … [+] Ayton #22 of the Phoenix Suns during overtime at Capital One Arena on December 22...

Neither LeBron James Nor Tom Brady Will Leave Anytime Soon. See $121.2 Million And $75 Million

HOLLYWOOD – JULY 14: Winner for Best Breakthrough athlete, basketball player LeBron James is … [+] greeted on stage by quarterback Tom Brady at the 12th Annual ESPY Awards held at the Koda...

The Best SportsMoney Stories Of 2022

Serena Williams is launching a company called Will Perform, becoming part of a $1 billion industry to help everyday athletes recover from post-workout muscle aches. DAVE KOTINSKY/GETTY IMAGES In sport...

With LeBron James About To Turn 38, The Lakers Are Trending Toward The Lottery

Los Angeles Lakers forward LeBron James bows his head during the national anthem prior to the start … [+] of an NBA basketball game in Dallas, Sunday, Dec. 25, 2022. (AP Photo/Emil T. Lippe) Cop...

‘Be A Billionaire By 30’

  David Berding/Getty Images Only two NBA players have risen to billionaire status: Jordan and LeBron. Can Ja join them? The 23-year-old is charismatic and electric on the court and seems to be buildi...

LeBron James Questions Differing Backlash Against Cowboys Owner Jerry Jones And Kyrie Irving

Topline NBA star and billionaire LeBron James took issue Thursday with what he says is an incongruous reaction to a recent racism controversy involving Jerry Jones, the billionaire owner of the Dallas...

Twitter Tries To Clamp Down On ‘Verified’ Impersonator Accounts As Musk Hints At More Changes

Topline The rollout of Twitter’s paid verification badges triggered confusion and chaos on the social media platform on Wednesday as several new “verified” accounts impersonating important public figu...

If The NBA’s Over-38 Rule Did Not Apply To P.J. Tucker, Will It Ever Be Seen Again?

MIAMI, FLORIDA – MAY 02: P.J. Tucker #17 of the Miami Heat celebrates a basket and a foul against … [+] the Philadelphia 76ers during the second half in Game One of the Eastern Conference ...

The 0-5 Lakers Have Put The Pelicans Atop The Victor Wembanyama Sweepstakes

HENDERSON, NEVADA – OCTOBER 06: Victor Wembanyama #1 of Boulogne-Levallois Metropolitans 92 is shown … [+] during warms-ups before an exhibition game against G League Ignite at The Dollar ...

Los Angeles Lakers Have Made An Egregious Error By Not Trading Russell Westbrook

The Los Angeles Lakers are only hurting themselves by refusing to trade Russell Westbrook. (Photo by … [+] Keith Birmingham/MediaNews Group/Pasadena Star-News via Getty Images) MediaNews Group v...

LeBron James, Kevin Durant invest in Fanatics’ brand Mitchell & Ness

Fanatics bought Mitchell & Ness in February of 2022. Source: Fanatics Some of the biggest names in sports and entertainment are investing in Fanatics’ lifestyle clothing brand, Mitchell &...

Why pickleball has NBA’s LeBron James and NFL’s Tom Brady investing

Pickleball is the fastest-growing sport in America, with over 4.8 million people playing the game. However, its rapid growth has caused some growing pains, stemming from competing professional leagues...

Why The Los Angeles Lakers Need To Go All-In As Soon As Possible

INDIANAPOLIS, IN – APRIL 03: Buddy Hield #24 of the Indiana Pacers is seen during the game against … [+] the Detroit Pistons at Gainbridge Fieldhouse on April 3, 2022 in Indianapolis, Indi...

LeBron James Keeps Pushing Up The Earnings Record

Players are making more than ever on and off the court, and basketball’s booming business means their pay should continue rising. Having piled up four NBA championships and four MVP Awards—not to ment...