Will Kidults Save The Toy Industry This Christmas?

Kidadults – grownups who love to play games and collect toys – are driving growth in the toy … [+] industry this year. getty It was two weeks before Christmas and the toy world was w...

Kidults are the biggest sales driver for the toy industry

Disney’s Star Wars merchandise stuffed toys depicting Grogu character, commonly known as Baby Yoda. Chukrut Budru |Sopa Images | Lightrocket | Getty Images There are two things keeping the toy i...