Nielsen Rivals Have Been Upgrading Their Capabilities

Tunity recently acquired by iSpot.TV measures out-of-home viewing using an app. Tunity In the first few months of 2022 there have been a flurry of acquisitions and partnerships among several Nielsen N...

Networks And Advertisers Are Looking To Replace Nielsen

For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...