‘CAST’ Is The Rising Business Model Utilizing Synergy Between K-Pop Stars & Local Korean Enterprises

Chung Ha with Liseul DONUTSTUDIO From the BTS Meal at McDonald’s to the members of BLACKPINK all representing multiple luxury fashion houses, global brands are embracing the popularity and social-medi...

HallyuPopFest In London Prepares For K-Pop Festival & Korean Business Exhibitor Market

SEOUL, SOUTH KOREA – DECEMBER 02: Kai of boy band EXO perform on stage during the world premiere of … [+] ‘6 Underground’ at Dongdaemun Design Plaza on December 02, 2019 in Seo...