TravisMathew’s Goal Of $1 Billion Golf Brand Includes More Standalone Stores And, Finally, A Women’s Line

One of the recent TravisMathew store openings. Self-branded locations are one of several avenues for … [+] the company’s diversified distribution approach. TravisMathew One of golf’s most ...

Here’s Why Callaway Is Headed Back To The PGA Show

Aerial photo from Demo Day at the PGA Merchandise Show in 2020. PGA Golf Exhibitions After skipping the annual PGA Merchandise Show a year ago along with a number of other big-name golf equipment manu...

A New Golf Cocktail? Annika Sorenstam Joins Booming Ready-To-Drink Market With Fizzy Beez

Annika Sorenstam holds up the trophy after winning the 2021 U.S. Senior Women’s Open Championship at … [+] at Brooklawn Country Club in Fairfield, Connecticut. Sorenstam has now launched h...