Frito-Lay Releases 350k NFTs Ahead of FIFA World Cup – crypto.news

Popular snack brand, Frito-lay has started campaigns for the FIFA World Cup with new limited edition NFT snacks and a unique digital fan experience. Frito-Lay Gives Out FIFA-Themed NFTs to 350,000 Soc...

GM, Meta and Frito-Lay lean into nostalgia

Big brands that have in some cases sat out for years the TV advertising frenzy around the biggest US sporting event — the Super Bowl — are returning Sunday and spending big amid record ad ...