Fender Partners Meta To Launch Music Metaverse “Stratoverse”

Guitar giant Fender has partnered with Meta to launch the music metaverse, Fender Stratoverse. It is one of the two new virtual worlds Meta launched at the Cannes Lions 2022. The other, MINIverse meta...

Metallica Offer Interactive Online Tuition

Metallica are offering online courses so that fans can learn how to play a number of their most famous songs. It is part of a partnership with interactive music education platform Yousician. “Play lik...

Is Guitar giant Fender quietly gearing up to enter the NFT space?

Famous guitar manufacturer Fender has filed three NFT-related patents to the United States Patent and Trademark Office.  The patents would indicate an intent to make or protect its brand when it comes...

Blu DeTiger Is Gathering Heat And Learning How To Become Famous

NEW YORK, NY – MARCH 20: DJ and Bassist Blu DeTiger performs during the Fender’s California Series … [+] Acoustics launch party at Milk Studios on March 20, 2018 in New York City. (Photo b...

Shredding The Pandemic: The Covid Fender Boom

Lockdowns not only turbo-charged the growth of digital businesses like Zoom and Netflix – they also gave a jolt to the world’s largest electric guitar maker. The factory floor is humming as mast...