How Artists Can Circumvent Traditional Entertainment Structures And Create Authentic Fan Experience

PARIS, FRANCE – NOVEMBER 30: Weeknd performs during the runway at the Victoria’s Secret Fashion … [+] Show on November 30, 2016 in Paris, France. (Photo by Pascal Le Segretain/Getty ...

Are NFTs Entertainment’s New Fan Engagement Tool?

NEW YORK, NEW YORK – JUNE 20: Billboards display Bored Ape Yacht Club NFT art in Times Square during … [+] the 4th annual NFT.NYC conference on June 20, 2022 in New York City. The four-day...

Chicago Cubs Partner With Valence To Create Web3 Fan Assets, Tools

(Image courtesy of Valence) The Chicago Cubs will work with just-launched Web3 platform Valence to develop branded NFT collectibles, the MLB team’s own digital world and other key blockchain-based ass...

Hiring Equity, Fan Engagement, And Measuring Sponsorship ROI Among Day 1 Themes At 2022 MIT Sloan Sports Analytics Conference

How companies like HIVE estimate the sponsorship value of pre and post media exposure SoFi received … [+] from being the host venue for Super Bowl LVI was among numerous topics covered at Day 1 ...