Major League Soccer’s ‘Next Generation’ Has Everyone Excited, Including Sponsors

Carlos Vela (center) helped LAFC, valued at $1 billion per Forbes estimates, lift the 2022 MLS Cup. Getty Images Not only does the 2023 Major League Soccer season kick off on Saturday, February 25, bu...

Adidas, Major League Soccer renew deal

Major League Soccer and sportwear giant Adidas agreed to a multiyear extension of their partnership. The deal, announced days before MLS kicks off its 28th season, goes through 2030 and is valued at $...

Judging Major League Soccer’s New TV Deal With Apple May Take Years

A TV camera focuses on Colorado Rapids player Luis Solignac after a 1-0 victory over Toronto FC back … [+] in 2016. Major League Soccer’s new TV deal with Apple will change the way fans wa...

Why MLS Should Call An Audible Negotiating New TV Deal

MLS Commissioner Don Garber, left, presents the MLS Cup trophy to the New York City FC after the … [+] 2021 MLS Cup final. TV ratings were solid for the match, but have slid in 2022 as the leagu...