Amazon’sAMZN advertising unit was a bright spot in its recent Q3 earnings. Advertising revenue is very profitable, and it’s growing. But Amazon is preparing for a future where that growth may sl...
Tag: digital advertising
What Airbnb Could Teach Brands About Digital Advertising
What Airbnb Could Teach Brands About Digital Advertising Getty Images The decade-long boom in the online advertising business of pay-per-click (aka performance marketing) appears to be fading. That’s ...
Retail Media Is Now 11% Of Total Ad Spend. Here Are 5 Factors Driving That Figure
A change is afoot. Retail media, once the domain of AmazonAMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP’s GroupM said that retail media already r...