Smart TVs Provide A New Platform For Targeted Advertising

Smart TVs bring new viewing opportunities as well as new advertising potential getty Significant technology improvements in consumer electronics, notably televisions, have brought about devices that a...

ISpot An Audience Measurement Provider And Nielsen Competitor Invests In TVision

iSpot announced they have made an investment in TVision which uses eyes-on-screen methodology to … [+] track viewing. (Photo by Pedro PARDO / AFP) (Photo by PEDRO PARDO/AFP via Getty Images) AFP...

Samba TV Acquires An Artificial Intelligence And Machine Learning Company

Samba TV acquisition of Disruptel, an AI and ML company will improve its connected TV measurement … [+] capabilities for media companies and advertisers. (Photo by Adam Berry/Getty Images) Getty...

Shared Viewing Could Haunt Connected TV’s Growth, Needham Analyst Suggests

getty Just in time for Halloween, Needham & Company senior research analyst Laura Martin issued a note that could curdle the blood of the many investors, marketers, and streaming platforms and ser...

Fox/Magnite Deal Latest Example Of Growing Trend

problem and solution concept, business man thinking about exit from complex labyrinth getty Ask anyone in the TV ad business what their biggest problem with streaming TV (aka “CTV”, fka “OTT”) TV is, ...

Grey Hair Rising. Fire The Old(er) At Your Peril.

The Rise of the Old(er) getty Lisa LaFlamme has the perfect name for the firebomb she just threw into the corporate ageism debate. A 35-year, award-winning veteran anchor at Canada’s CTV News, LaFlamm...

Once Again, An Upfront Like No Other

Every upfront is different. In 2022-23 marketers will be able to buy ads on Netflix (and Disney+) … [+] for the first time. (Photo by Mario Tama/Getty Images) Getty Images Each year the upfront ...

Netflix Stock Could Rally With Ad-Supported Content

Netflix’s stock is down a staggering 71% year-to-date. The stock’s fall from grace includes dropping its FAANG-status as the company’s market cap has decreased from $300 billion to $75 billion. This w...