Elite NYC restauranteur on why luxury spending won’t make people happy

Gift-giving can be a good way to learn how good you are at hospitality. And if you think success comes down to the amount being spent, you are setting yourself up for failure, according to one of the ...

How To Apply The Psychology of Costumes To Branding

Woman with sugar skull makeup isolated on black getty Does wearing a Halloween mask make you feel free? If so, you are not alone. This phenomenon is common enough that the Germans have a name for it: ...

How Losing Can Drive Consumer Behavior

Creative background, online casino, in a man’s hand a smartphone with playing cards, roulette and … [+] chips, black-gold background. Internet gambling concept. Copy space. getty In the 20...

Financial anxiety is high. Why financial planners may miss the signs

The Covid-19 pandemic has made it difficult for people to answer big questions about their futures, and many financial planners are underestimating the financial anxiety that is causing, according to ...