‘Pathaan’ Collects $115 Million In 19 Days

Shah Rukh Khan, John Abraham and Deepika Padukone play lead roles in the Hindi film, ‘Pathaan’. Yash Raj Films Shah Rukh Khan’s latest film, Pathaan, has scored more than $115 million in 1...

Shah Rukh Khan’s ‘Pathaan’ Crosses $100 Million Worldwide

Bollywood movie ‘Pathaan’ continues to rule the box office in India. AFP via Getty Images Shah Rukh Khan’s film, Pathaan, continues to rule the box office as it completed twelve days at th...

E-Commerce Retail Just Passed $1 Trillion For The First Time Ever

Online shopping has hit over $1 trillion in the US for the first time ever, not including travel … [+] spending. getty Digital commerce just passed the $1 trillion mark in a single year for the ...

These Three Initiatives For Audience Measurement Are Helping Marketers

Galileo High School students taking notes on telecast lecture. (Photo by Jon Brenneis/Getty … [+] Images) Getty Images With the growth of streaming naturally comes digital viewing of content and...

What We’ll Lose When We Lose Twitter

Elon Musk laughs while Twitter burns, editorial illustration by Rob Salkowitz. Rob Salkowitz/Stable Diffusion Since Elon Musk’s ultimatum to Twitter employees to “go extreme hardcore” or take off ende...

Can Marketers Do Without Twitter? We Might Be About To Find Out

ANKARA, TURKIYE – OCTOBER 06: In this photo illustration, the image of Elon Musk is displayed on a … [+] computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on Oct...

The Arena Group, Publisher Of Sports Illustrated, Acquires Morning Read

Various SI golf themed covers from over the years. Sports Illustrated The Arena Group, a digital-media publisher operating a roster of over 240 brands including Sports Illustrated (under a license fro...

‘Brahmastra Part One Shiva’ Tops Comscore List, Earns $23.9 Million Worldwide

Ranbir Kapoor plays the lead role in Ayan Mukerji’s ‘Brahmastra Part One Shiva’. FOX star studios Two years after film business was shattered to bits because of the pandemic outbreak...

Nielsen’s New Owner Will Have Their Hands Full Measuring TV And Streaming Viewing Accurately

Big Screen TV ASSOCIATED PRESS NielsenNLSN Media Research held a monopoly on TV viewership and ratings numbers for decades, but some high-level executives at media companies have questioned the reliab...

‘Bhool Bhulaiyaa 2’ earns $11.9 Million In A Week

Kartik Aaryan and Rajpal Yadav in a still from ‘Bhool Bhulaiyaa 2’. T-SERIES FILMS/CINE1 STUDIOS Kartik Aaryan’s new Hindi film, Bhool Bhulaiyaa 2, that had a grand opening last week, cont...

Nielsen Being Taken Private By Existing Investor

Photographer: Geert Vanden Wijngaert/Bloomberg. © 2020 Bloomberg Finance LP After years of being on the market, Nielsen Holdings PLC, the parent company of TV ratings giant Nielsen Media Research, is ...

Networks And Advertisers Are Looking To Replace Nielsen

For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...

U.S. Box Office Hits $4.5 Billion in 2021, 60 Percent Behind 2019

(Image courtesy of Sony) Despite the best efforts of Spider-Man: No Way Home, which crossed $600 million in domestic box office this weekend as the new year began, 2021’s U.S. theatrical receipts rema...