Despite the accelerated adoption of digital in recent years, some organisations are still trying to unlock true value from their transformation efforts to date – however as budgets compress and global...
Tag: CMOs
A Framework For CEOs And CMOs On When And How To Enter The Cultural Conversation
Cultural Waves Getty Images Staying out of the socio-cultural fray is no longer an option for most brands and businesses. Can “safety” be a framework for when and how CEOs and CMOs should consider act...
Research Reveals CMOs’ 2022 Spending Priorities
Budgets and optimism about revenue are on the rise across the C-suite, says Forbes’ recent CxO Growth Survey 2.0. According to the data, eight in ten CxOs expect revenue and earnings to increase...