Why brands are racing to get trademarks that extend to the digital world 

Quick Take Companies and legal experts are closely watching pending NFT trademark lawsuits. It’s not clear yet what kind of legal protection brands will need to prevent copycats in “the me...

Walmart’s Limited-Edition Ice Cream Drop Feels Like A Trend

Walmart has scored an exclusive deal on seven new flavors of ice cream from Van Leeuwen Ice Cream, including Kraft Macaroni & Cheese. The flavors will rotate at 3,500 U.S. locations over a 10-week...

Animoca Brands, Yuga Labs Tease Bored Ape Secret Project ‘Powered by Apecoin’   – Bitcoin News

Since the token was launched roughly three days ago, the digital currency apecoin (APE) has been a topical conversation within the cryptocurrency community on forums and social media. So far, just ove...

Animoca Brands Invests $10M in Blockchain Gaming Platform Lava Labs

Lava Labs has announced raising $10 million in the latest series A funding round. Its valuation has now topped a whopping $100 million. The London-based blockchain gaming startup plans to infuse the c...

Western brands in Russian franchise deals

The Burger King name appears in Russian outside a Burger King fast food restaurant in Moscow, Russia, on Friday, April 5, 2013. Bloomberg | Getty Images Ukrainian President Volodymyr Zelelnskyy in his...

After Earnings Whiff, Maybe Warby Parker Can Learn Something From Old-School DTC Brands

Photo by: zz/STRF/STAR MAX/IPx 2020 12/15/20 Here, a Warby Parker Eyeglasses store. (NYC) zz/STRF/STAR MAX/IPx Warby Parker is the latest “digitally native vertical brand” (DNVB) to disappoint investo...

British Investment Bank HSBC Joins Metaverse via Sandbox, Animoca Brands Partnership – Metaverse Bitcoin News

The British multinational investment bank and financial services holding company, HSBC, has revealed it has partnered with the blockchain virtual gaming platform The Sandbox. According to the platform...

Animoca Brands Co-leads $88M Series B Funding Round of Hex Trust

Digital asset custodian Hex Trust has announced raising $88 million in a Series B funding round. As per the official blog post, the funding round was led by Animoca Brands and Liberty City Ventures. H...

What The Metaverse Means For The Future Of Retail

The metaverse will bring the ability to interact remotely with other people. getty If you are wondering what the metaverse is, you’re not alone. No one can give you a complete answer because it hasn’t...

GM to begin production next week brand’s first EV

An undated handout photo shows the new Cadillac Lyriq, one of the electric vehicles that General Motors Co said on October 20, 2020, that its Spring Hill, Tennessee, factory will begin to produce. Gen...

LimeWire and the Zombie Brands Pivot to Crypto

What’s not clear is how the new LimeWire will distinguish itself from existing music NFT platforms. Sound.xyz, which launched in December, is explicitly focused on communal listening and monetization....

Consumers Want Privacy, Data Protection From Brands, Still Love Email

getty Data privacy, care with personal data when it is shared with a company, contests, loyalty programs, and email are all “in,” while “creepy” tactics such as location-based and retargeted ads are d...

Maker of Angelic Gets $10M in Round Joined By Animoca Brands, Pantera Capital, Solana Capital, Everyrealm

Metaverse Game Studios has raised $10 million in an investment round led by blockchain gaming company Animoca Brands, crypto-focused hedge fund Pantera Capital, Solana Ventures, and metaverse investme...

High Price Drives Consumer Demand For Luxury Brands

“Price functions as a fee for the right to exhibit the logo of a well-known brand and co-brand … [+] oneself,” J.P. Kapferer and P. Valette-Florence report. getty The personal luxury goods...

Yuga Labs Obtains Cryptopunks and Meebits Brands, Gives Commercial Rights to NFT Holders – Bitcoin News

On Friday, Yuga Labs, the firm behind the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) collection, announced the company acquired the intellectual property behind the Cryptopunks and Meebits b...

The ‘Profitless Prosperity’ Of Retail Disruptor Brands

The Stitch Fix logo on a laptop computer. Photographer: Tiffany Hagler-Geard/Bloomberg © 2021 Bloomberg Finance LP Yesterday Stitch Fix—the online personalized styling service—reported its quarterly e...

How Top Jewelry Brands Are Making An Appearance In Hollywood

NEW JERSEY, NEW YORK – Elber Bekdas inspecting a timepiece for authenticity in New Jersey. Labelle Jewelry The concept of product placement in film and TV is not new. Brands have aimed to be fea...

Cornerstone Building Brands stock up 15% on Monday: how come?

Cornerstone Building Brands Inc (NYSE: CNR) is up nearly 15% on Monday after Clayton, Dubilier & Rice LLC (CD&R) said it will buy the exterior building products company for $5.80 billion. What...

SandStorm launches first platform that connects top brands with Metaverse builders

SandStorm, the world’s largest weekly metaverse event, will debut its live platform and NFT marketplace on Polygon and Ethereum, which will connect the world’s leading brands with the top builders in ...

The Three Marketing Principles That Made Over 3,000 Brands Soar

Trust has actually become a marketing strategy over the years. getty I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar,...

Nordstrom And Luxury Brands Help The Smiley Face Celebrate Its 50th Birthday

Nordstrom has opened Smiley face themed shops in 10 of its department stores in honor or the 50th … [+] anniversary of the iconic image. Nordstrom It’s the face that has launched millions of lic...

SandStorm Platform Wants to Bring Brands to the Metaverse

The number of brands seeking to gain a foothold in the metaverse has risen exponentially in recent months, with the likes of Nike and Disney conducting a recruitment drive to employ metaverse speciali...

SandStorm Launches First Platform To Connect Top Brands With Metaverse Builders

Austin, Texas The first platform to connect brands with metaverse builders raises 
$2.5 million and is now live on Polygon. Next week at SXSW 2022, SandStorm, the world’s largest weekly metaverse even...

SandStorm Launches First Platform to Connect Top Brands with Metaverse Builders


The first platform to connect brands with metaverse builders raises $2.5 million and is now live on Polygon  Austin, TX.  Next week at SXSW 2022, SandStorm, the world’s largest weekly metaverse event,...

Gaming Giant Animoca Brands Reveals Ban Against Russian Users, Co-Founder Compares Russia to North Korea – Bitcoin News

Blockchain gaming firm Animoca Brands has revealed the company is breaking ties with Russian users following the Ukraine invasion that started seven days ago. Animoca Brands co-founder Yat Siu noted i...

Animoca Brands to Halt Trading Services to Russian Users

Animoca Brands, a leading blockchain company and venture capital firm based in Hong Kong, announced on Wednesday that it would stop its trading services to Russian users in response to the invasion of...

Conagra Brands’ Cash Flow Increases The Safety Of Its Dividend Yield

In this Tuesday, June 25, 2019 photo, Conagra Brands packaged food items Vlasic relish, left, and … [+] Pam cooking spray, right, sit together in Walpole, Mass. (AP Photo/Steven Senne) ASSOCIATE...

Why Nike’s Foot Locker Exit Could Devastate Other Retailers

There could be a lot more swooshes to come across all of retail. (Photo by John Nacion/SOPA … [+] Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images For any retailer s...

Why Do Big Brands Join the Metaverse, and Why Does It Need Them?

HodlX Guest Post  Submit Your Post   A few years ago, the metaverse was only a fancy buzzword used to describe dystopian virtual worlds like the OASIS in the ‘Ready Player One’ movie – or the digital ...

Authentic Brands Group takes majority stake in David Beckham’s brand

Retail and entertainment conglomerate Authentic Brands Group announced Thursday it has entered into a partnership to co-own and oversee David Beckham’s global brand. Authentic Brands declined to...

bitsCrunch Raises $3.6 Million From Animoca Brands, Coinbase Ventures, Crypto.com Capital, Polygon Studios

February 24, 2022 – Munich, Germany bitsCrunch, a blockchain analytics firm focusing on providing securing services using artificial intelligence (AI) to safeguard the NFT ecosystem, announced today t...

HK-based Ucollex Raises $10M in Funding, Led by Animoca Brands

Hong Kong-based non-fungible token (NFT) platform Ucollex closed a $10 million Series A funding round led by Animoca Brands and the MCP IPX One Fund from Japanese investment firm MCP Asset Management....