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Tag: Branding
The Changes Shaping The Year Ahead
Another year of challenges, surprises, innovations, loss, and hope is where we start to look at what’s ahead for the new year. Foresights and trends are generated through an understanding of our cultu...
Brand Love Letters: ‘Dear Amazon,’
“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos That’s a strong statement— it’s one thing to be among t...
How To Apply The Psychology of Costumes To Branding
Woman with sugar skull makeup isolated on black getty Does wearing a Halloween mask make you feel free? If so, you are not alone. This phenomenon is common enough that the Germans have a name for it: ...
Endo International Files for Bankruptcy to Weather Opioid Lawsuits
Endo International PLC became the latest pharmaceutical company to file for bankruptcy under the weight of lawsuits alleging it played a role in fueling the opioid crisis. The drugmaker, domiciled in ...
MeebitsDAO Manager to Push Meebits Branding for Yuga Labs
Yuga Labs has revealed plans to onboard MeebitsDAO general manager Danny Greene as the new brand lead for Meebits at Yuga Labs. The transition is best considered as a move to integrate Danny as a Yuga...
More Shoppers Buy Store Brands, Eating Into Big Food Companies’ Sales
Cost-conscious consumers are buying more store brands at the supermarket, raising pressure on big food companies that are dealing with their own rising costs. Lower-cost oatmeal, pickles, granola bars...
Bed Bath & Beyond Followed a Winning Playbook—and Lost
Mark Tritton arrived at Bed Bath & Beyond in 2019 with a plan to revive the home-goods retailer and ward off competition from Amazon.com Inc., Target Corp. and other large chains: sell what nobody...
Branding Opportunities On The Lightning Network, A How-To Guide
Leveraging the Lightning Network for branding? Is that even possible? Voltage, a bitcoin infrastructure provider, makes a great case for it. Granted, their “Identity and brand on the Lightning Network...
Johnny Depp is now selling an NFT branding his daughter as SLY
Entertainer Johny Depp will presently be selling non fungible tokens or NFT of his craft which calls his little girl sly Lily-Rose was even publically trolled and harassed online Each image is an int...
Toyota Revs Up Race With Tesla
Toyota TM 0.29% finally has a product to compete with Tesla. Despite an awkward name and mixed reviews, the bZ4X could be the most consequential electric vehicle launched this year. Toyota’s first pur...
Gas prices are up roughly 40% from just a year ago. So you may want to try this method to get ‘basically free money’ for gas — but there’s a catch
Is a gas credit card right for you? Getty Images Amid high inflation, rising prices of crude oil and the war in Ukraine, gas prices have jumped from an average of about $2.88 per gallon a year ago, to...
Accenture Interactive Becomes Accenture Song
EXCLUSIVE: Accenture Announces “Go To Market” Agency Name Change. Droga5 Remains Droga5. A New Look For A Naming Evolution Courtesy Accenture Song David Droga, the CEO and creative chairman of that wh...
Australian Online Company Is Purchased By Animoca Branding (Report)
The blockchain gaming platform received a $360 million investment round at the start of 2022. As a result, the company was valued at more than $5.5 billion. The company has finalized another acquisiti...
Constellation Brands and Murphy Oil Raised Their Dividends This Week
Text size This week was a slow one for dividend increase announcements. Freeze Frames/Dreamstime.com Constellation Brands and Murphy Oil were among the small number of companies that declared dividend...
Plus500 New Branding Strategy, May Cut Its Sports Sponsorship
In a interview conducted last month, Plus500 hinted it may cut its sponsorship in various sports. Atlético de Madrid was not directly mentioned. Elad Even-Chen, Plus500 CFO affirmed that from 2013 to ...
Plum Hires Erinoula Kyrantonis as Its New Head of Branding and Comms
Plum announced that it has hired Erinoula Kyrantonis as its new Head of Branding and Comms, effective from February 2022. According to a press release shared with Finance Magnates, Erinoula Kyrantonis...
Vantage’s Yen Sim Highlights the Importance of Marketing and Branding
Finance Magnates recently had an opportunity to interview Yen Sim, Director of Global Branding & Communications at Vantage, an international multi-asset brokerage. In the discussion, Sim outlined ...
Binance Removes Company Name From Its Blockchain Network Branding
Binance, the world’s biggest cryptocurrency exchange, today rebranded its blockchain networks. In a Tuesday announcement, Binance said that Binance Chain and Binance Smart Chain (BSC) would beco...
Privacy-focused Manta Network Shifts Gears, Represented by New Branding
Advertisement     The privacy-preserving decentralized finance (DeFi) stack, Manta Network is taking the steps to be more outward-facing in terms of community, marketi...
Ripple CTO: Banning Bitcoin or branding Ethereum security could be ‘disastrous’ for Ripple
David Schwartz, Ripple’s chief technology officer, has stated that banning Bitcoin or proof-of-work algorithm or branding Ethereum security could be “disastrous” for Ripple. This is comically absurd. ...