From Kanye West and Kim Kardashian to Tom Brady and David Beckham, celebrity brand endorsement can … [+] make millions, or end in tears (Photo by Evan Agostini/Invision/AP, File) ©2019 Evan Agos...
Tag: Brand
This New Web3 Vintage Fashion Brand Is Hosting A Twitter Space With Gucci And Bored Ape Yacht Club
MNTGE cofounder Sean Wotherspoon. MNTGE A collaborative digital wearables brand built around vintage clothing, MNTGE is garnering serious buzz and it hasn’t even launched yet. Brainchild of cofounders...
TravisMathew’s Goal Of $1 Billion Golf Brand Includes More Standalone Stores And, Finally, A Women’s Line
One of the recent TravisMathew store openings. Self-branded locations are one of several avenues for … [+] the company’s diversified distribution approach. TravisMathew One of golf’s most ...
Our Company Is a ‘Funnel’ for Big Brand Partnerships
Polygon Studios, which has an estimated 198 million unique wallet addresses and allows users buy, sell and collect non-fungible tokens (NFT), most recently partnered with Starbucks to launch its NFT-b...
Kanye West’s Yeezy Brand Owes $600,000 In Unpaid State Taxes, Records Show
Topline Kanye West’s brand Yeezy Apparel owes California more than $600,000 in unpaid tax debt, according to state lien notices sent to the company in recent years, as West’s financial troubles deepen...
Cardano reactivates testing of Djed stablecoin with brand new capabilities
Despite the recent setbacks, the cryptocurrency sector continues to expand, led by the developments and innovations of major ecosystems such as the Cardano (ADA) network, which has recently renewed it...
A Clean Energy Fund’s Challenges, How Twitter Antics Hurt Tesla’s Brand And 30 Under 30 Innovators
This week’s Current Climate, which every Saturday brings you the latest news about the business of sustainability. Sign up to get it in your inbox every week. Tim Taddler for Forbes Earlier this week,...
Brand Love Letters: ‘Dear Amazon,’
“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos That’s a strong statement— it’s one thing to be among t...
tastytrade Inc. Affiliate Introduces New tastycrypto Brand and Unveils Self-Custody Digital Wallet
tastycrypto will give users control over their digital assets and access to opportunities across decentralized finance. CHICAGO–(BUSINESS WIRE)–#DeFi–IG Group North America today introduces newly form...
Hasbro Puts Newly Acquired TV Brand Entertainment One (eOne) Back Up For Sale
| Getty Images Key Takeaways Hasbro purchased eOne in 2019 for approximately $4 billion. The goal was to create its own programming based on its intellectual property, much like Disney. Hasbro realize...
Germany Top Handmade Footwear Brand Now Accepts Shiba Inu
– Advertisement – Atheist Shoes announces a 10% discount for all purchases made with Shiba Inu. Leading handmade shoe manufacturer Atheist Shoes has become the latest brand to accept Shiba...
Aussies voted Bitcoin as the King of crypto brand awareness – crypto.news
Bitcoin has topped the crypto charts in Australia as the crypto with the highest brand awareness, with 90% of Australians having heard of it. Despite crypto winter, Bitcoin reigns supreme in Australia...
Bitcoin is the king of crypto brand awareness for Aussies: Report
Bitcoin (BTC) has topped the crypto charts in a survey from down under. According to 2,000 Australians surveyed by the Independent Reserve Cryptocurrency Index (IRCI), Bitcoin is number one for brand ...
How Philipp Plein’s New Plein Sport Brand Is Disrupting Activewear Retail
Philipp Plein is assessing the viability of prospective Plein Sport store locations with a two-story … [+] articulated truck mobile retail experience. Philipp Plein Market hacking, self-service ...
Align Your Corporate Giving With Employee Values
Volunteers hand out toys to families in need at the Grace Food Pantry’s Christmas food and toy event … [+] in Everett, Massachusetts on December 19, 2020. (Photo by JOSEPH PREZIOSO/AFP via...
Mattel Is Launching a Hot Wheels NFT Collection And a Brand New Marketplace
Despite the negative news surrounding the crypto ecosystem, NFTs continue attracting large entertainment companies’ attention. This November 21, Mattel, one of the world’s largest toy companies, annou...
Russia relaunches Soviet-era Moskvich car brand using a former Renault plant
The relaunch of Moskvich vehicles comes as Russia strives for a self-sufficient economy as the country’s finances continue to be choked by sanctions and other ramifications of its invasion of Uk...
Magic Eden Eyes Gaming, Brand NFTs With Planned Polygon Support
In brief NFT marketplace Magic Eden said it will add support for NFTs minted on Polygon. Magic Eden is already the leading marketplace for Solana NFTs and also supports Ethereum NFTs. Magic Eden began...
How Argent, A Women’s Workwear Label, Is Using Physical Retail To Grow Its Brand
Fitting room area in Argent’s SoHo store. Courtesy of Argent Argent, the trending women’s workwear brand, recently opened a new store in New York City’s SoHo neighborhood at 93 Crosb...
Budget-Conscious Maurices Launches Evsie Brand For Customers’ Daughters, Sizes 7 To 14
Tweens modeling the new Evsie brand that launched at Maurices just in time for Christmas. Courtesy of Maurices Maurices is branching out. The Duluth, MN-based retailer of trending apparel for women, i...
Lionel Messi’s brand partner MGO Global files for IPO
Florida-based MGO Global Inc., the licensee of soccer player Lionel Messi’s ready-to-wear clothing line, has filed to go public, seeking to sell 1.5 million shares at $5.00 a piece even as its p...
MEXC Global Exceeds 10 Million User-Base, Upgrades Brand Color to “Ocean Blue”
Advertisement     In celebration of its consistent growth trajectory, particularly reaching over 10 million users, MEXC Global has adopted the proposed brand color cha...
Nostalgia-Fueled Brand Collaborations Bring Back ’90s & Y2K Aesthetics
Jewelry brand Dannijo teamed up with Soulboost, the sparkling water beverage, to offer a … [+] limited-edition Mood Ring that capitalizes on the nostalgia trend and raises money for a non-profit...
Topgolf Rolls Out First Global Brand Campaign As ‘Off-Course Golf’ Offerings Hit Record Levels
Topgolf has rolled out its first global brand campaign with a widespread public invitation to “Come … [+] Play Around.” Topgolf Topgolf has launched its biggest brand campaign — esse...
Kalder Introduces Next-Gen Brand Loyalty through Web3 Engagement Tools
Ex-OpenSea product designer raises $3 million to bring blockchain-based brand engagement tools to life NEW YORK–(BUSINESS WIRE)–Kalder, a web3-native brand engagement platform, announced that it raise...
Seven Ways To Create Brand Recognition From Benihana
Benihana is an American restaurant company founded by Hiroaki Aoki in New York City in 1964. (Photo … [+] by Deb Lindsey for The Washington Post via Getty Images) The Washington Post via Getty I...
Sorare Welcomes Lionel Messi as Investor and Brand Ambassador
3 hours ago | 2 mins read NFT News Sorare said that Messi had acquired an undisclosed equity investment in the firm. The firm already attracted the attention of another Spanish soccer star, Gerard Piq...
Soccer Superstar Lionel Messi Joins NFT Game Sorare as Investor and Brand Ambassador – Blockchain Bitcoin News
Lionel Messi, one of the biggest Argentine soccer superstars, has announced his participation as an investor and brand ambassador in Sorare, an NFT (non-fungible token) game. Sorare hopes that Messi’s...
YETI Brand Awareness Climbs As Sales Grow 20%
YETI continues to drive top-line growth with new customer acquisition and deep engagement with its … [+] existing consumers. Courtesy of YETI. YETI’s explosive growth in the third quarter (Q3), ...