The Risk For Brands On TikTok Keeps Growing

TikTok is known for short videos of dancers but brands are increasingly using it to attract new … [+] customers. getty Earlier today, Axios reported that Senator Josh Hawley, Republican of Misso...

Amazon Sets Its Sights On An Even Bigger Prize: The Non-Endemic Advertiser

Amazon’sAMZN advertising unit was a bright spot in its recent Q3 earnings. Advertising revenue is very profitable, and it’s growing. But Amazon is preparing for a future where that growth may sl...

How To Apply The Psychology of Costumes To Branding

Woman with sugar skull makeup isolated on black getty Does wearing a Halloween mask make you feel free? If so, you are not alone. This phenomenon is common enough that the Germans have a name for it: ...