Snap Rolls Out This Tiffany Approved AR Tech, Debuts Public Facing Exhibit for LFW

SNAP powered AR for Richard Quinn at Vogue x Snapchat: Redefining the Body exhibit in London. SNAP Snap and Vogue are launching a 16 day augmented reality AR exhibition to coincide with London Fashion...

After Overhype And Retrenchment, Magic Leap Finds A Niche In Less Cool But Useful Augmented Reality

Magic Leap CEO Peggy Johnson SOPA Images/LightRocket via Getty Images On the factory floor at Roscoe, Illinois-based PBC Linear, new workers don augmented-reality headsets from Magic Leap as part of t...

Spanish telecom giant Telefonica enables crypto payments via Bit2Me: CoinDesk

Telefonica, the $19 billion Spanish telecom giant, is allowing the use of cryptocurrency for purchases on its Tu.com marketplace. The cryptocurrency payment integration for Tu.com comes as the result ...

Blippar Bets On Mobile As The Future Of Augmented Reality, Integrates With Unity

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D e...

Coca-Cola Teams Up With DressX For Its Fantasy-Inspired Digital Space Dreamland

A still from the upcoming Coca-Cola Creations Dreamland. Photo Courtesy of Coca-Cola America’s most famous export beverage is no stranger to having its iconic logo become clothing. The brand has teame...

LVMH Innovation Award 2022 Finalist DressX Wants To Be The Google Cloud Of Digital Fashion

LVMH Innovation Award 2022 finalists, DressX founders Daria Shapovalova and Natalia Modenova. DressX It was one of the 21 brands shortlisted for the 2022 LVMH Innovation Award but what exactly is Dres...

Fashion Embraces The Metaverse – Will 15% Of Our Wardrobe Become Digital?

Roksanda unveiled a purchasable NFT during London Fashion Week in collaboration with Clearpay Clearpay Would you purchase a digital dress? That is the question that Roksanda, in collaboration with Cle...

Best Buy could cash in from rise of the metaverse, analyst says

Customers wait outside of a Best Buy store in downtown Toronto, Ontario on November 23, 2020 to pick up their online orders. Geoff Robbins | AFP | Getty Images As companies and consumers grow more int...