Don’t Wait On Meta To Deliver The Metaverse It’s Here In This App And Available On Your Phone

The promise of the metaverse is very complex. How can our immersion across a virtual world change we way we think about our physical world and interactions, and visa-versa. Simple games like Pokemon G...

Dundas Teams Up With DRESSX at PFW Creating The Show’s First Look As An AR Wearable

First look at the Dundas World show at Paris Fashion Week, also available in AR via the DRESSX app … [+] just prior. Matteo Prandoni/BFA.com For Dundas World D24, his first Paris Fashion Week sh...

What Exactly Does An A&R Professional Actually Do In The Music Industry?

Rachel Holmberg, Senior Head of A&R at Decca Records. Decca Records Most people with some knowledge of the music industry are aware of A&R professionals…but it seems that not everyone understa...

This Week In AI: Too Much Like Us?

These days I find myself waking to the feeling that we are on the cusp of a sudden dramatic change, the kind of disruption we lived through at the dawn of the Internet and the advent of the smartphone...

Snap Rolls Out This Tiffany Approved AR Tech, Debuts Public Facing Exhibit for LFW

SNAP powered AR for Richard Quinn at Vogue x Snapchat: Redefining the Body exhibit in London. SNAP Snap and Vogue are launching a 16 day augmented reality AR exhibition to coincide with London Fashion...

AI Supplants Metaverse, Web3, Bigscreen Unveils Sleek VR Headset

The Gartner Hype Cycle, used to describe the development trajectory of new technology. Gartner Group Whatever happened to the metaverse? Asked the Financial Times yesterday. Indeed, the question could...

Meta’s Stock Soars, Samsung’s New XR Partnership, Prisms VR Math App Raises $12 Million

Meta Stock Soars After Earnings on Zuck Statements and Stock buy-back. “Our management theme for 2023 is the ‘Year of Efficiency,’ ” Meta CEO Mark Zuckerberg said in a call after his company’s fourth-...

CES 2023: M. Night Shyamalan Treats Fans To Terrifying ‘Knock At The Cabin’ Immersive Experience

M. Night Shyamalan and Canon Americas President and CEO Kevin Ogawa on the set of the “Knock at the … [+] Cabin” CES immersive experience Canon One of the biggest surprises at CES ha...

New Year’s Eve In VR, What To Expect At CES

VR Chat dancers. TFM Jonny Tom Faber, who covers nightlife for the NY Times, spent some time finding community, and freedom, on the virtual dance floor in VR Chat. He says “there are dozens of parties...

Software Companies Pushing To Raise The Scope Of Virtual Reality

Two people working on virtual 3d building by using AR glasses. getty At the turn of the century, the concept and initiation of virtual reality (VR) were limited to just the film and TV industry. The a...

The Block: Defense against an AI-bot apocalypse: Give them pets

One new company may have come up with our best hope of preventing AI bots from ushering in an apocalypse: Give them pets to play with.That’s the concept behind augmented reality start-up Anima’s new p...

Sony Intros Smartphone Mo Cap, Mocopi, Acquires Beyond Sports

Visitors play the retro game “Pong” at the Video games trade fair Gamescom in Cologne, western … [+] Germany, on August 21, 2019. (Photo by Ina FASSBENDER / AFP) (Photo credit should...

Snapdragon AR2 Chip Set To Accelerate AR Glasses

November 16, 2022 – Qualcomm unveiled its new Snapdragon AR2 Gen 1 Platform at Snapdragon Summit 2022 in Hawaii today. The new chipset will enable distributed processing, which mixes data processed lo...

Bet On Apple To Lead On Smarter, Cooler Augmented Reality

Tim Cook, chief executive officer first expressed interest in AR in 2016 when he told analysts the … [+] platform could be huge. Cook promised Apple would make investments accordingly. (Photo by...

The Development In Ethics Across VR And AR In The Media

LONDON, ENGLAND – JUNE 24: Elton John And Vodafone Wow Hyde Park Crowd With Augmented Reality … [+] Concert on June 24, 2022 in London, England. (Photo by Miles Willis/Getty Images for Fus...

The Quest Pro And Everything In Meta’s Metaverse

Meta founder and CEO Mark Zuckerberg as a photorealistic Codec avatar. Meta Mark Zuckerberg’s Meta Connect developer conference keynote on Tuesday introduced the new $1,499 Meta Quest Pro, which is fo...

New Headware From NReal And Lenovo

The Lenovo ThinkReality VRX standalone can go anywhere, and be used by anyone with minimal skill or … [+] instruction. Lenovo The VRX standalone from Lenovo is a brand new device from a company ...

Breylon Raises $15 Million For Immersive Monitors, Taqtile $5 Million For Enterprise AR, Pico 4 VR Launch

Now Bytednace wants Meta’s Metaverse business, too. Having taken on the social media empire formerly known as Facebook in social media, ByteDance purchased VR company Pico last year to go after their ...

HaptX Grabs $23 Million Funding, Be An NFL QB

This week marks the beginning of the long-awaited merger of Etherium with the Beacon blockchain. ETH, the basis of many game economies, is transitioning to a “proof to stake” vs. “proof of work” metho...

Blippar Bets On Mobile As The Future Of Augmented Reality, Integrates With Unity

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D e...

Layoffs At Snap, The Open Metaverse, Fortnite VR

We may or may not be entering a recession, but it’s definitely arrived at once high flying social media stocks that depend on advertising. This week Snap laid off 1200 employees, 20% of its workforce....

Modulate Raises $30 Million To ID Bad Actors In The Metaverse, Meta Horizon VR Launches In Europe

Modulate AI Raises $30M To Bring Order To The Chaos Of Video Games. The Cambridge, MA AI company hopes to solve the problem of toxicity in online communities (Gaming, VR, Metaverse) with its ToxMod, p...

FundamentalVR Series B, Roomba Household Spy

The really big news in tech world this week is Amazon’s acquisition of Roomba. This has raised an interesting issue because dust is not the only thing the household robot collects. It also vacuums up ...

Medical Miracles With VR, Gym Class B-Ball Funded, New AR Smartglasses

Surgeons using VR and hologram modern virtual screen interface Respiratory System in the operating … [+] room, innovative and future of medical and healthcare technology getty Conjoined twins se...

Web3 Generation of Inspiring Leaders — Who Ar…

Web3 doesn’t seem like science fiction anymore. With every new DeFi, blockchain, or crypto project, we’re getting closer to making Web3 a reality. Of course, getting there requires more than great tec...

Meta’s No Good Very Bad Week

FILE – Facebook CEO Mark Zuckerberg speaks at Georgetown University in Washington, Thursday, Oct. … [+] 17, 2019. Federal regulators, Wednesday, July 27, 2022, took legal action to block F...

Face Tracking Avatars Score Investment, Google AR Glasses Tests, AR Opera Glasses

The searing heat of summer may finally be slowing the pace of the immersive tech industry. There was only one funding announcement, for a company that makes avatars for conferencing, not a web3 battle...

The Metaverse, And How It Will Revolutionize Everything, By Matthew Ball

I read my preview copy of Matthew Ball’s new book about The Metaverse with great relish. It is an instant classic in the burgeoning field of Metverse Studies. Ball has set himself a monumental task. I...

Augmented Reality, Creator Economy, B2B Marketing & More

The Cannes Lions Grand Prix Trophy picture alliance via Getty Images After three years, the Cannes Lions International Festival of Creativity brought back in-person attendance for the first time since...

Mona Metaverse Raises $14.6 Million, Niantic Teams With NBA For AR Game, Immerse Language Learning In VR

A wave of layoffs is hitting tech companies. It was reported this week that Unity has laid off hundreds of workers and Niantic cancels projects amidst layoffs. It’s possible this is related to recent ...

Why Meta Won’t Shut Up, NFT.NYC Parties Like It’s 2021, Tim Cook High On AR

An NFT, or nonfungible token, is displayed on a billboard in Time Square, New York, Thursday, Nov. … [+] 4, 2021. Images of NFTs were displayed on billboards throughout Times Square during NFT.N...

Blippar Partners With Microsoft Teams, Tik Tok To Battle Meta In VR

If you’re a reader of this column, you won’t be surprised when I say sometimes things get weird around here. Immersive media can be a box within a box. Like using AR inside a VR experience. This week ...