Cros Network: Bringing Cross-Platform Advertising to the Metaverse

The metaverse offers endless opportunities to businesses and individuals, and some media reports even indicate that the metaverse will be a one trillion dollar industry. Now, those are some big figure...

TikTok Doubles Share Of Ad Spend, AdTech Consolidation Hits 29%

The number of top ad networks dropped by about a third in the last year as the rich got richer in mobile advertising. TikTok, in particular, grew very fast, doubling the share of ad spend it captured....

Cros Empowers Digital Advertising and P2E Games in the Metaverse » NullTX

Cros is a decentralized, secure, and tamper-proof layer 2 protocol building a framework for interoperability and collaboration across multiple blockchains. The platform aims to define how Metaverses, ...

Gather Relaunches Online Product to Disrupt Digital Advertising Model

Digital monetisation platform Gather has relaunched Gather Online, a product that allows publishers to earn revenue without ads. The venture, which has been four years in the making, leverages Gather’...

Snap shares soar 59% on first profitable quarter

Whipsawed by Meta’s poor results a day earlier, Snap Inc. reported its first quarterly profit as well as top- and bottom-line numbers that beat Street expectations on Thursday. The results turned arou...

Amazon Stock Soars on Good Enough Earnings. The Price of Prime Is Going Up.

Amazon . com reported strong fourth-quarter results on Thursday, driven by strong growth in both its AWS cloud unit and its growing advertising business. The results could be a relief to some investor...

Why the Winners and Losers of Meta’s Earnings Will Become Clearer Today

Facebook ‘s parent company is definitely one of the most unfriended on Wall Street right now. Meta Platforms (ticker: FB), which owns Facebook, Instagram, and WhatsApp, is seeing its stock go into fre...

Europe’s New Ruling On Data Consent Pop-Ups Challenges Privacy Policies For Publishers And Advertisers

European regulators are cracking down on how companies request user consent for how personal data is … [+] collected, used and shared. Getty Images Officials in Belgium have found a top advertis...

Bud Light Seltzer’s Super Bowl ad spotlights new line, stars Guy Fieri

Guy Fieri in Bud Light Seltzer Hard Soda’s Super Bowl commercial Source: Bud Light Bud Light Seltzer is hoping that a Super Bowl ad starring celebrity chef Guy Fieri will help jump-start sales i...

Alphabet Stock Is Soaring After an Impressive Earnings Beat

Text size Stock in Alphabet, Google’s parent, is up more than 40% over the past year. Sean Gallup/Getty Images Alphabet crushed expectations and announced plans for a 20-for-one stock split afte...

With Chevron Stock Near Record Highs, Analysts Are Divided

Text size A Chevron petroleum storage tank in Fort Lauderdale, Fla. The oil giant missed analysts’ earnings estimates when it reported fourth-quarter results on Friday. Joe Raedle/Getty Images C...

Hedge Fund Melvin Lost $6.8 Billion in a Month. Winning It Back Is Taking a Lot Longer.

Gabe Plotkin wasn’t sleeping. His bets against meme stocks such as GameStop Corp. GME 4.69% were backfiring, and losses at his $12.5 billion hedge fund were mounting. Strangers angry about his wagers ...

What to expect from markets in the next six weeks, before the Federal Reserve revamps its easy-money stance

Federal Reserve Chairman Jerome Powell fired a warning shot across Wall Street last week, telling investors the time has come for financial markets to stand on their own feet, while he works to tame i...

Why Brands Need To Stop Seeing The LGBTQ Community As One Tick Box

SAN FRANCISCO, CA – JUNE 25: A man dances in the annual LGBTQI Pride Parade on June 25, 2017 in San … [+] Francisco, California. The LGBT community descended on Market Street for the 47th ...

Tech, gambling, alcohol helped NFL earn almost $2 billion in sponsorships

The National Football League is nearing $2 billion in partnership fees, the most in professional sports. Agreements from betting firms and technology companies helped the NFL lure a record $1.8 billio...

The Presale Mint on the World ‘s First NFT-Based Advertising Platform Metaverse

The presale mint on the world’s first NFT-based advertising platform Metaverse Avenue will take place tomorrow and public mint will be on January 27, 2022. A new project called Metaverse Avenue, built...

Irish Advertising Authority Receives Growing Complaints on Crypto Ads

Crypto advertisements are now coming under the spotlight in Ireland, following the release of an advertising regulatory framework recently compiled by the U.K. Treasury. The Advertising Standards Auth...

Binance’s CEO: ‘Crypto advertising clampdown’ unlikely to affect crypto demand

Different regulatory boards across the globe have made their stance concerning crypto advertisements crystal clear. Here are a few participants within this club. The United Kingdom suggested harsher l...

Singapore Looks to Place a Limit on Crypto Advertising

Singapore is telling all crypto companies within its borders to cease advertising their products and services to members of the public. This rule also applies to any banks or traditional institutions ...

This is How Metaverseavenue Will Change Advertising in the Projected $1 Trillion Metaverse Using NFTs

When Facebook said they were rebranding to Meta, they (un)knowingly shone the light on the metaverse. Indeed, the metaverse is nothing new.  The technology has been there before but chronically suffer...

Spain: new rules for crypto advertising

Spain has issued a new ad hoc regulation for cryptocurrency-related advertisements.  This is reported by Reuters, stating that the new rules also apply to influencers on social media.  Crypto advertis...

Bitcoin ATMs Shut Down In Singapore After MAS Curbs Crypto Advertising

Financial service regulator – Monetary Authority of Singapore has issued fresh guidelines to limit crypto trading by the public. It has also taken a firm stance and asked cryptocurrency companies to e...

Firms in Singapore Shutter Crypto ATMs Amid Advertising Crackdown

Cryptocurrency ATMs are shutting down across Singapore after the Monetary Authority of Singapore (MAS)—the city-state’s financial services regulator— announced a crackdown on crypto-related adve...

Leading Tesla shareholder wants automaker to issue deliveries guidance above Wall Street estimates

You don’t see this very often. Leo KoGuan, who according to Bloomberg is the third-largest individual shareholder at Tesla TSLA, -1.82%, on Wednesday was publicly lobbying the company over Twitter on ...

UK Regulators Go After ‘Misleading’ Crypto Advertising

The writing is on the wall for crypto advertisers in the U.K. as the government and Financial Conduct Authority (FCA) are stepping in to ‘protect consumers.‘ The finance ministry in the U.K., headed u...

U.K. Government to Crack Down on Crypto Advertising

Key Takeaways The U.K. Government published plans today detailing its plans to impose greater restrictions on cryptocurrency advertising. The proposed legislation would subject cryptocurrency promotio...

UK tightens on crypto advertising

The UK has clamped down on misleading crypto advertising. The decision has been officially announced by the UK Government, which intends to subject cryptocurrencies to the same laws as advertising for...

Singapore prohibits crypto firms from advertising publicly

Authorities in Singapore have stepped up their regulatory oversight of the crypto industry, with new guidelines prohibiting crypto service providers from promoting their services and products to the p...

Crypto Influencers Face $300K Fines in Spain’s Advertising Crackdown

The National Securities Market Commission (CNMV) of Spain has cracked down on cryptocurrency advertising, per the Financial Times.  “We are very excited about how this will bring some order to how cry...

Metaverse Avenue – World’s First NFT Based Advertising Metaverse

Metaverse avenue – the world’s first NFT based advertising metaverse is all set to release its presale which is scheduled to go live on 26th January, 2022.Whitelisted participants can enjoy 50% discou...

MAS Warns Crypto Firms Against Advertising Their Services to the Public

The Monetary Authority of Singapore (MAS) has issued a stern warning to crypto firms against advertising their services to the general public. The financial regulator on Monday released a set of guide...

Singapore Regulator Clamps Down on Crypto Advertising

The Monetary Authority of Singapore (MAS)—the city-state’s financial services regulator—has told crypto companies to stop advertising their products to the public.  Digital payment token (DPT) c...