Valerio Rosati/Alamy Stock Photo Return on investment is only one metric that companies consider when they decide to spend millions for a 30-second spot during the big game. By Jabari Young The numb...
Tag: advertisers
GM, Jeep and Kia among only automaker advertisers
Automakers – historically among the largest Super Bowl advertisers – are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. The only automakers ...
The stocks of these Super Bowl advertisers didn’t fare so well
New England Patriots fans erupt as the Seattle Seahawks Russell Wilson’s pass is intercepted at the goal line to ensure the victory for the New England Patriots in Super W 49. Bob Berg | Moment ...
FCA of UK Issues Stern Warning and Guidelines For Crypto Advertisers
11 hours ago | 2 mins read Bitcoin News Crypto marketing must originate from a company that is already registered with FCA. The United Kingdom released a slew of new regulations at the beginning of th...
Numerous Strategies Have Failed To Get Advertisers Back On Twitter
Photo illustration by Chesnot/Getty Images. Getty Images With Elon Musk agreeing to resign as CEO after he conducted a Twitter poll asking whether he should step down and 57.5% of the 17 million respo...
Netflix Reportedly Isn’t Meeting Viewership Expectations For Some Advertisers
Topline Netflix is not meeting viewership expectations for some advertisers and is allowing some companies to take payments back for ads that have not yet run, Digiday reported Thursday, less than two...
Twitter Reportedly Unveils Lucrative Plan To Win Back Fleeing Advertisers As Musk Begs People To Tweet More
Topline Elon Musk’s tumultuous five-week tenure as Twitter CEO continued to take a strange path Thursday, with the world’s wealthiest man pleading for users to post more on the social media site as th...
Advertisers Flee As Twitter Lays Off Nearly Half Of Its Workforce
Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images. SOPA Images/LightRocket via Getty Images The news that a reported 3,700 TwitterTWTR employees were let go via email, was...
Elon Musk says Twitter suffered ‘massive’ revenue drop due to activist group pressure on advertisers
Elon Musk says that activist groups pressuring Twitter advertisers have caused the social media giant to see a “massive drop in revenue.” “Twitter has had a massive drop in revenue, ...
Musk Laments Loss Of Twitter Advertisers And Acknowledges Trying To Back Out Of Deal
Topline On the same day Twitter started laying off thousands of workers, Elon Musk doubled down at an annual investment conference in Manhattan on the challenges he faces in trying to bolster profits ...
Elon Musk’s Twitter Acquisition Stirs Trouble, Advertisers Threaten To Boycott
Twitter has come under assault from companies and existing advertisers since Elon Musk took control of the company’s headquarters. If Elon Musk decides to let former US President Donald Trump back on ...
The Advertisers With Strong Affinity On Netflix, Disney+ & HBO Max Programs
Viewers of “Drive To Survive” on Netflix have a high affinity with imported automobiles and beer. … [+] Pictured: Emma Walsh (Photo by Jeff Spicer – Formula 1/Formula 1 via Get...
Twitter warns Musk risk factor could cost its staff and advertisers
Twitter has identified none other than Elon Musk as a potential threat to its business, after the world’s richest man launched his $44 billion takeover offer. In its risk report filed as part of its 1...
Indian Crypto Advertisers Give Cricket the Swerve This Season
Sports events are usually a major advertising opportunity for crypto platforms, but not this year. India’s top crypto firms have decided not to advertise in this year’s Twenty20 cricket Indian Premier...
The U.K.’s ASA Orders Over 50 Crypto Advertisers to Review Misleading Ads – crypto.news
The Advertising Standards Authority (ASA) of the United Kingdom has issued a fresh Enforcement Notice to more than 50 bitcoin (BTC)-related businesses, mandating them to review their ads or get report...
Networks And Advertisers Are Looking To Replace Nielsen
For next months Winter Olympics, NBCU will be evaluating the audience data from iSpot.TV along with … [+] Nielsen. (Photo by Han Haidan/China News Service via Getty Images) China News Service vi...
Opinion: Tesla investors have been the biggest losers in Elon Musk’s Twitter deal, and those losses continue
Twitter users have complained a lot about Elon Musk’s early moves after taking control of the social network, but their complaints seem tiny compared with what Tesla Inc. investors have had to suffer....