The partnership between Samsung NFT and LaCollection

Samsung has announced the first partner of its Web3 platform that will be featured in the TV-based NFT explorer called “The Samsung NFT hub”: LaCollection. 

Specifically, the hub app is designed to enable users to appreciate world-renowned art masterpieces outside the museum space through their Samsung device with extraordinary definition and color, offering users a seamless customer experience.

Now, LaCollection’s new collaboration with Samsung reflects the platform’s commitment to bridging art and technology by offering users innovative formats through which to experience art. The app is expected to be unveiled at this year’s Consumer Electronics Show (CES) in Las Vegas on 5 January 2023.

Samsung NFT and LaCollection: connecting art through new technologies

The unveiling of the LaCollection app coincides with the launch of their second French Pastels NFT collection with the Museum of Fine Arts Boston, MFA, in which they will offer a free branded NFT at the Consumer Electronics Show. 

LaCollection’s mission is to connect the next generation of art lovers with the world’s leading cultural institutions, artists and collections through new technologies.

The Samsung NFT Hub, on the other hand, as anticipated, was launched in 2022 and is a revolutionary platform that enables collectors to browse, collect, and showcase their favorite art from a single device. 

The Samsung Smart TV app offers users worldwide the full Web3 experience and joins LaCollection’s efforts to bridge art and technology and offer innovative ways to experience art.

Digital collectors around the world can display and enjoy masterpieces by the world’s greatest artists among museums, cultural institutions, and even in their homes. Thus, both LaCollection collectors and Samsung smart TV owners can browse, view and collect digital collectibles on their TV. 

The collaboration between the two gives exclusive access to more than 100 timeless masterpieces and contemporary artworks such as, for example, Dancers Rest (1881-85) by Edgar Degas, Portrait of Wally Neuzil (1912) by Egon Schiele, and Metaflora (2022) by Signe Pierce.

The LaCollection app will be integrated into Samsung‘s new 2022 and 2023 premium TV lines,

including its QLED and Neo QLED sets. In this way, users of the app can experience picture quality, video, and 3D artwork from Samsung’s optimal technology. 

Accessible art and easier shopping: the new Web3 experience 

Thanks to the partnership between Samsung NFT hub and LaCollection, with an incredibly thin body, rich colors, and ultra-fine contrast, collectors can now appreciate famous works of art outside of museums in a stunning way, regarding both definition and color. 

As anticipated, in conjunction with the launch of the second French Pastels NFT collection, the Museum of Fine Arts, Boston and LaCollection will also offer a free mint at CES 2023.

Jean-Sébastien Beaucamps, CEO and co-founder of LaCollection, said about this:: 

“We are committed to making art accessible and digital collectible purchases easier than ever. With our mission in mind, they couldn’t be more proud to partner with Samsung Electronics to develop an innovative Web3 collection experience.

Their dedication to user experience and development of the highest quality displays align perfectly with our vision to enable anyone, anywhere to interact with their favorite artists, as if it were a physical painting.”

So, the collaboration also has the ultimate goal of offering users a smart TV App to discover, collect and purchase artistic NFTs. 

James Kungdone Pi, Head of Experience Planning at Visual Display, Samsung, also said: 

“With the demand for NFTs on the rise, the need for a solution to today’s fragmented vision, the purchasing landscape has never been greater. In 2022, Samsung is introducing a TV screen NFT explorer and marketplace aggregator, an innovative platform that lets you browse, buy, and showcase your favorite art, all in one place.”

Not only Samsung, NFTs will soon appear on Facebook and Instagram

NFTs are now reaching ever-increasing peaks of expansion, so two of the world’s largest social networks have also decided to include them in their platforms soon. 

In fact, we know that Facebook will support non-fungible tokens (NFTs) with a tab called “digital collectibles,” through which creators can display their work. Navdeep Singh, Meta’s Technical Program Manager, showed some screenshots of the new features on Twitter.

A spokesman for Meta, Facebook’s parent company, said the launch of NFTs on the social network would be gradual, starting with selected creators in the United States. 

In the future, NFT creators will be able to cross-post between Facebook and Instagram, another Meta property. In fact, Instagram is also testing NFTs, with its Spark AR augmented reality platform.

Just a few months ago, Instagram expanded its trial of NFTs, previously available only in the United States, to international users. The app allows users to view NFTs minted on Ethereum and Polygon, and the Solana and Flow blockchains will also be supported in the future.

Meta announced in May that it would soon test NFTs on Instagram, and that Facebook would follow suit. In the future, Meta’s other apps, such as WhatsApp and Facebook Messenger, will also get NFT capabilities.

Just like Samsung and LaCollection, Facebook, and social networks in general, are also trying to expand into Web3, as that is where the potential of the future is seen.