STEPN GO and Adidas Extend NFT Collaboration with New Genesis Sneaker Collection

• STEPN GO and Adidas launch a new exclusive NFT collection with 1,000 Genesis Sneakers.  
• STEPN GO’s Haus System boosts accessibility with sneaker lending, shared energy, and earnings.  
• Adidas and FSL deepen Web3 collaboration, blending fitness and digital fashion in STEPN GO.

STEPN GO has revealed the next step in its partnership with Adidas: the launch of the STEPN GO x Adidas genesis sneakers, an exclusive NFT collection. This marks the second phase of a year-long collaboration between the two brands, building on the successful April 2024 STEPN x Adidas Genesis Sneakers release.

The new Genesis collection will consist of 1,000 unique NFTs, available through a raffle mint on MOOAR, FSL’s NFT marketplace. Each raffle entry costs 10,000 GMT, with refunds given to those who don’t win a sneaker.

Haus System Makes STEPN GO More Inclusive

Since STEPN GO’s public beta launch on September 4, 2024, the platform’s Haus System has gained popularity quickly. This system lets users lend their sneakers to friends, share Energy, and earn rewards together, making it a truly innovative feature.

Read also: STEPN x Adidas Collaboration Unveils NFT Sneaker Collection

It also broadens the platform’s reach by allowing users new to crypto to join in using simple Activation Codes. By encouraging group activity and shared rewards, STEPN GO has opened its doors to a wider audience, further strengthening its position in the move-to-earn market.

Beyond the Haus System, STEPN GO offers several other features to reward users for staying active. The Fitness Level feature boosts earnings for consistent activity, while the platform’s native GO GAME TOKEN (GGT) can be earned through walking, jogging, or running.

These tokens can be used within the app for upgrading Sneakers and minting Shoeboxes. Plus, the platform focuses on sustainability by requiring users to burn Sneakers to gain Energy, which helps maintain a balanced in-app economy and encourages long-term engagement.

Adidas Continues its Web3 Journey

In early 2022, Adidas partnered with Prada to launch an NFT project promoting Adidas for the Prada Re-Nylon collection. FSL’s co-founder, Yawn Rong, expressed excitement about the continued collaboration, noting how this next phase of their partnership with Adidas strengthens the connection between digital assets and fitness rewards.

He emphasized that the companies are pushing the limits of what’s possible in the Web3 lifestyle space, further developing their vision of move-to-earn as a vibrant and sustainable model.