- Messi signed his third deal in the crypto industry.
- Previous deal that the star has agreed for.
- Co-founder states that this will unlock new windows for growth in their organization.
The Deal is Closed
Seven times Ballon d’Or winner, Legendary soccer player, Lionel Messi has collaborated with Sorare, a French origin game, which uses blockchain technology based on Ethereum.
He is now a brand ambassador and an investor.The NFT trading game company was founded by Adrien Montfort and Nicolas Julia in Paris in 2018.
The forward attacker is a South American Argentinian born player, who plays for a European Club Paris Saint Germain. Seeing through the perspective of the crypto NFT trading game platform, Messi will help them raise the bars in several ways fans relate themselves with sports personalities and the most ‘admired’ game.
In March, 2022, Lionel Messi signed a three-year contract to play the role as worldwide brand ambassador for crypto decentralized sports app Socios.com. The platform was among the world’s first to start fan-voting and reward platforms backed by blockchain technology.
Further, the second richest footballer in the world has finalized a contract of $20 million and will be promoting Socios to his 361 million social media followers. Also, last month, the global soccer superstar partnered with another firm Bitget, a crypto exchange.
However, in the month of October, the soccer superstar has also partnered with another crypto firm, Bitget, a crypto exchange. Messi and Bitget will score a goal together to achieve the objective of film production and stretching the frame beyond that of soccer and crypto industry.
Assist on Right Time
Former club Starred Barcelona famed Lionel has officially announced that the football World Cup to be held in Qatar will be his last one playing from his nation Argentina. Also, both his fierce rival and best friend, Cristiano Ronaldo has also publicly admitted that this upcoming FIFA 2022 as his final one.
Other prominent players like Luis Suarez, Robert Lawandowski, Luka Modric, etc will also permanently give pause to their career in international football.
These factors will lead to fans and crazy soccer lovers to hold their breath and see their favorite football stars to final FIFA. This sentiment will also result in huge participation in crypto soccer linked NFTs.
Messi recently launched his own sports tech investment company, Play Time Sports. The firm has already made their initial investments in Matchday.com gaming Venture and jersey marketplace AC Momento.
Messi has also taken an equity shareholding in Sorare as part of the deal. Sorare’s CEO and co-founder Nicolas Julia claimed the collaboration with the soccer legend will prove to be very profitable for the company.The official added, they will co-create upcoming content and audience events.
Source: https://www.thecoinrepublic.com/2022/11/11/nft-fantasy-game-sorare-to-score-big-with-messi/