Mattel To Launch Fast & Furious NFT Collection On May 22

Key Points:

• With the release of Fast X, American toy manufacturer Mattel will launch the latest version based on the Hot Wheels NFT Garage x Fast & Furious NFT collection on May 22.
• The collection will be launched on the Flow blockchain and will be themed with cars from the movie.
• The limited-edition NFTs are selling for $20 a pack.

Hot Wheels is preparing to rev up the engines this week with the arrival of the all-new Hot Wheels x Fast & Furious Virtual Collectibles, which will be available on the Mattel Creations Virtual Collectibles Marketplace on May 22.

The Hot Wheels NFT Garage x Fast & Furious collection will be available on the Flow Blockchain and will include vehicles from the films such as Dominic Toretto’s 1970 Dodge Charger, Brian O’Conner’s 1969 Camero, and Suki’s (played by Devon Aoki, sister of DJ and NFT magnate Steve Aoki) Honda S2000 from 2 Fast 2 Furious. The special edition NFTs will cost $20 each pack.

Each NFT has its own set of features and information, such as original artwork and extensive backstories about automobiles. These tokens provide fans with more than just ownership; they provide a rich, immersive experience that strengthens their bond with the Fast & Furious world.

The Hot Wheels x Fast & Furious Collection will debut on the heels of the May 19 U.S. release of Fast X, the next movie in the Fast & Furious Saga, and will highlight legendary automobiles from the Fast & Furious franchise’s history.

Mattel’s Fast & Furious collection gives fans a new way to interact with their favorite movie automobiles. Each NFT in the collection is a beautifully built digital model of a well-known vehicle from the series.

This genuine one-of-a-kind die-cast, created using spectraflame paint, is very rare. Collectors who possess the whole Hot Wheels x Fast & Furious collection will be eligible for the redemption window, which begins in September 2023.

This week’s release is only one of several recent innovations by Mattel in the virtual collectibles industry. Hot Wheels NFT Garage Series 5, which launched in late April, sold out 30,000 packs in only 30 minutes.

Mattel’s newest effort into NFTs is the Fast & Furious franchise. The Fast & Furious initiative, like the recently launched Boss Beauty x Barbie collection, allows holders to acquire an actual die-cast replica of Suki’s automobile if they collect the full set, thus bridging the gap between the tangible and digital worlds.

Mattel expertly crosses the gap between the material and digital worlds with these sets. The firm is using blockchain technology to build a new kind of collectible that blends the tactile nostalgia of toy collecting with the digital ease and global reach of NFTs.

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Harold

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