General Motors Files NFT Trademark Applications for Cadillac and Chevrolet

The latest development follows Chevrolet’s NFT collection launch last July.

The General Motors Company (GM), a Detroit-based multinational automotive company, wants to join the NFT scene. It recently filed trademark applications for two of its most prominent brands, Cadillac and Chevrolet.

General Motors filed the trademark applications with the United States Patent and Trademark Office (USPTO) on Feb. 16, according to information disclosed today by USPTO-licensed attorney Mike Kondoudis.

GM has filed a pair of new applications to trademark:
🚗Chevrolet
🚗Cadillac

The applications cover NFT-authenticated media files.#NFTs #Web3 #GM #Chevy #Cadillac pic.twitter.com/otf2PNH3fP

— Mike Kondoudis (@KondoudisLaw) February 21, 2023

The trademark applications, which come with the serial numbers 97798317 and 97798315, represent General Motors’ intentions to provide NFT-authenticated goods and services under the brand names: Chevrolet and Cadillac.

Specifically, the American automotive manufacturing giant intends to offer services in the form of downloadable media files containing NFT-authenticated audio, videos, or digital artwork. The trademark applications will enable GM to have legal ownership of the use of NFTs about its brands.

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Even though this marks its first public interest in NFTs, General Motors is no stranger to blockchain technology and cryptocurrencies. The company filed a previous trademark application two years ago, looking to leverage blockchain in setting up a “decentralized distributed map” for its vehicles.

Though the automaker disclosed in February 2021 that it has no plans to follow in the footsteps of Tesla in investing in Bitcoin, it noted that it will be monitoring customer demand as it mulls the idea of accepting payments in Bitcoin.

Moreover, its subsidiary Chevrolet entered the NFT scene last June by partnering with NFT marketplace SuperRare. The GM subsidiary had partnered with SuperRare to launch an exclusive digital collectible representing its 2023 Chevrolet Corvette Z06. The NFT was set up for auction, with the winner receiving a real-life Corvette Z06.

The recent NFT trademark applications from GM are the latest in a slew of filings made by notable brands of late, including Rolex and Visa. Fellow automobile manufacturer Nissan filed five different NFT-focused trademark applications last November.

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