Gala Music To Launch Unreleased Bowie Track As NFT Collection

An unreleased song by the late iconic musician David Bowie has recently been transformed into a music non-fungible token (NFT), demonstrating an innovative approach to presenting exclusive music content within the digital sphere.

Gala Music, a subsidiary of Web3 startup Gala Games, has partnered with music producer Larry Dvoskin and publisher Warner Chappell Music to release a limited edition collection of non-fungible tokens (NFTs) featuring an unheard version of David Bowie’s 1983 hit “Let’s Dance.”

Details surrounding the NFT release, such as the platform and distribution method, are yet to be revealed.

The track was recorded in 2000 and has remained unreleased until this new development. This NFT venture is expected to create a unique visual and auditory experience for collectors, providing them with the opportunity to own a piece of music history while honoring the life and work of the legendary artist.

David Bowie, who passed away in 2016, left behind an extensive discography encompassing 27 studio albums, 11 live albums, four soundtracks, and 128 singles. The forthcoming NFT collection will unveil a previously unreleased version of “Let’s Dance,” co-produced by Dvoskin and Bowie in 2002.

Gala Music plans to launch 3,003 Bowie-inspired artwork NFTs on April 14, exactly four decades after the original release of “Let’s Dance.” Each NFT will grant its owner exclusive access to the unreleased version of the song. The NFTs will be available for purchase on a “pay-what-you-wish” basis, with initial profits supporting MusiCares, a charity offering health and human services to individuals in the music industry.

This is not the first iteration of a blockchain-based project from the Bowie estate. In 2022, they collaborated with OpenSea NFT marketplace to introduce a collection called “Bowie on the Blockchain” to raise funds for charity. However, this collection faced criticism from Bowie’s supporters, who believed that the foray into blockchain contradicted the artist’s principles and beliefs. Another NFT collection was released by Starly, a decentralized platform serving the NFT market.

The music industry has seen a growing interest in NFTs as a way to enhance fan engagement, deliver exclusive content, and establish additional revenue streams. Several well-known artists, including Kings of Leon, Grimes, and Aphex Twin, have explored NFTs as a component of their music projects, leading to a reimagining of fan interaction and music consumption in the digital age.

The emergence of David Bowie’s unreleased track as an NFT signifies the increasing influence of digital collectibles within the music industry. As more artists and estates delve into the potential of NFTs, fans are likely to witness a continued expansion of distinctive and exclusive content as crypto and Web3 evolve to a more mainstream audience. The conversion of unreleased music into NFTs, such as in the case of David Bowie’s unreleased track, highlights the potential for novel and inventive approaches to music distribution and fan engagement.

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