French Premium Brand ‘Lacoste’ Forays Into Web3 With UNDW3 NFT Collection

• Just 48 hours after its inception, the Discord server had more than 30,000 members.
• Lacoste has released an NFT collection with 11,212 photos.

With the debut of UNDW3, Lacoste, a French premium brand, joins the web3 ecosystem. Lacoste’s community may help accelerate the brand’s fashion-sport ambition via the use of UNDW3, an NFT-based initiative.

On June 6, Lacoste launched its UNDW3 Discord server to keep everyone up to date on what’s going on in the Lacoste web3 environment in real-time. Just 48 hours after its inception, the Discord server had more than 30,000 members. For the first time, Lacoste has released an NFT collection with 11,212 photos of classic Lacoste crocodiles rising from the water droplets. It costs 0.08 ETH (about $100) to buy an NFT.

Aims to Connect Cultures Around the Crocodile

Lacoste has set up a lottery for its NFT collectors where 13,000 people may enrol and mint NFTs, even though UNDW3 only gives 11,212 NFTs. French tennis star and business creator René Lacoste developed his company’s polo shirt’s iconic L.12.12 logo in 1933. UNDW3 NFT collectors will also profit from the crocodile-emblazoned brand since they will get tangible and digital rewards.

Catherine Spindler, Lacoste’s Chief Brand Officer, said:

“UNDW3 attests to our desire to accompany the phenomenon of decentralization driven by Web3 and bears witness to our ambitions in this area as well as to the power of our brand — to bring together our communities and connect cultures around the crocodile, a true rallying sign throughout the world, by proposing an experiential, interactive and co-creative universe, in the image of Lacoste’s creativity and avant-gardism.”

In addition to Gucci, Louis Vuitton, Philipp Plein, and others, Lacoste joins the web3 ecosystem by launching UNDW3, a new NFT collection. However, this is not Lactoste’s first foray into the world of web3 technology. Croco Island, Lacoste’s first virtual-reality initiative, was unveiled earlier this year due to their partnership with Minecraft.