Dolce & Gabbana’s Record Setting NFT Contest

NFTs have been in vogue for several years now. These non-fungible tokens usually take on the appearance of digital artwork. As NFTs became more popular, more businesses and individuals began to make their own. Now the famous fashion company Dolce & Gabbana has entered the NFT scene with their new NFT contest– The Future Rewind Competition.

Why NFTs?

Why would a fashion company want to get involved with NFTs? NFTs are not only seen as cryptocurrency-adjacent but also as art. What is fashion, if not another medium for art? Other fashion companies, including Gucci, have also made their own NFTs.

In April 2021, Shashi Menon (Founder and CE of UNXD) approached Dolce & Gabbana with a partnership opportunity. Together, the companies began to make NFTs that matched real-life products that could be purchased together. Some NFTs also come with sketches of fashion and videos of fashion shows.

The Metaverse

All of this ties into the Metaverse. The Metaverse is an online world in which people can interact with each other in 3D. The Metaverse combines virtual reality with the internet to connect people all over the world. The Metaverse is still in its early stages, so there is no telling what it could become or how popular it will be in the future. However, with the rise in all other things social media/internet related, it’s likely the Metaverse will have some level of success.

So, where do Dolce & Gabbana come into all of this? As the Metaverse grows and more people join it, people will need a way to distinguish themselves from each other. In the real world, we often use fashion to do this. The thought goes that as the Metaverse becomes more popular, more people will be interested in wearing digital clothing for their online avatars. Metaverse/digital designs will become all the rage.

By starting the digital design process before the Metaverse gets to this stage, Dolce & Gabbana will be ahead of its competition. In the same vein, customers will be able to get their designs faster rather than having to wait for other fashion companies to play catch-up.

How to Enter

Dolce & Gabbana is reaching out to fashion artists everywhere with The Future Rewind Contest. The contest goes hand-in-hand with the 2023 Metaverse Fashion Week. The contest hopes to showcase fashion designers and to “shine a light on emerging talent.”

Anyone with a flair for fashion and technology can join the contest. Each contestant needs to create a minimum of five to a maximum of twenty digital fashion designs. Each design needs to include one or more aspects of the classic Dolce & Gabbana designs. These patterns include black lace, leopard, zebra, Blue Mediterranean, Venice Carretto, and the Dolce & Gabbana logo.

To learn more about the contest, or to apply and submit your digital designs, use this link to be redirected to the Dolce & Gabbana competition details page. Entries must be submitted by March 12, 2023, to qualify. Good luck!

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