Cardano-based NFT Marketplace, JPG Store, Announces Plans To Empower More Artists Worldwide

JPG Store enhances the language translations on its website to make it simpler for international artists to produce NFTs for a large audience of buyers.

February 28, 2023 [GLOBAL] – Language Localization, a feature that enhances the site’s translations for the benefit of its international community, was officially launched today by JPG.Store. The introduction of this feature is a component of a larger plan to give non-English-speaking nations equal access to opportunities in the NFT economy. The JPG Team is enthusiastic about their language efforts to attract and support more creators globally, especially those previously priced out by blockchains with high gas fees, as the cost of minting an NFT on Cardano averages less than $1.

“We’re passionate about creating as much opportunity as we can for all creators,” said Blakelock Brown, CEO of JPG Store. “We’ve proudly paid out millions in royalties to our current NFT creators, but this massive opportunity should belong to all people. Eliminating language barriers is only a small piece of our exciting plans to endlessly empower international artists and collectors alike.”

JPG Store now creates the site’s translations with a global team of human linguists and cutting-edge machine language technology to guarantee users receive high quality translations that update quickly. Portuguese, French, Spanish, Japanese, Korean, Chinese (Simp), and Chinese (LatAm) are the first languages to be supported. In order to guarantee that users of all languages receive the same excellent customer service the support team is well known for, JPG Store engineers have also created an auto-translating Discord bot.

“We strive to hire the best minds we can find so we’re a highly diverse team ourselves,” commented Shannon Brown, co-founder of JPG Store. “We proudly come from over 15 different countries, so nurturing NFT adoption and opportunity globally is something we deeply value on a personal level.”

JPG Store has accelerated Cardano’s NFT industry to over $477M in total sales in just over a year since its launch, handling 97% of the current NFT volume on the blockchain. The JPG team anticipates that as Cardano’s DeFi ecosystem matures, NFT trading volume will increase. This is because recent launches of Coti’s new Djed Stablecoin and Liqwid’s DeFi Lending Protocol have brought outside liquidity to Cardano. Cardano is currently the fourth-largest NFT blockchain in volume over the previous 30 days.