- Cadbury gems is a popular candy brand known all over the globe.
- The organization has unveiled their first ever NFT collection.
- They are trying to get involved in philanthropic work through this move.
Sweet, Billionaire, Child-Friendly, Philanthropist
The Non-Fungible tokens sector is not witnessing the boom it saw during the previous year. But still it is standing and facing the cold winds in this crypto winter. But this has not stopped the big guns on the globe from entering this space. Recently, Cadbury Gems, a world renowned confectionary brand, has launched their NFT collection.
Cadbury Gems will initiate a campaign dubbed Junior NFT and have decided to join forces with a blockchain for philanthropist motive. GuardianLink, a blockchain platform will transform the art created by children across the country into NFTs. This is also the initial NFT linked collaboration for Cadbury Gems. Cadbury was valued at $18.9 Billion when Kraft announced that they will be acquiring it in 2010.
The organization has also joined hands with Save The Children through which, the revenue generated from NFT sales will go for the welfare of underprivileged children. This initiative will focus on these folks to provide education and will make sure there are sufficient educational tools to assist them grow.
Peeps can get their hands on the NFT collectibles through fiat money. The event will call the parents during mid-July to submit the artworks of their children in the microsite.
Cadbury Gems NFT Gallery And Welfare Support
The organization will set up a digital NFT gallery on the microsite where buyers can access the virtual collectibles. Also, the invited parents can view the uploaded art on the microsite. Once the NFT is purchased via fiat money, the token will get transferred to the respective digital wallet. GuardianLink CEO says that, “The organization wants to increase the potential of NFTs by collaborating artists and brands globally.
The company has a higher motive in this initiative. They not only want to boost the passion hidden inside children. But they are looking forward to helping the underprivileged children by offering psychosocial support and education. The digital collectibles will be available on the GuardianLink website where all the bids and acquisition process will take place.
Source: https://www.thecoinrepublic.com/2022/07/20/cadbury-gems-is-the-latest-entry-in-nft-world/