Animoca Brands Drives Cool Cats NFT Surge with Strategic Investment

According to Blur market data on August 10, blue-chip NFT collections such as Cool Cats, Azuki, and Meebits experienced notable price increases driven by renewed investor interest.

This surge underscores a shift in digital asset investments, emphasizing the growing significance of NFTs within the Ethereum ecosystem and their impact on overall market liquidity.

Animoca Brands’ Cool Cats Acquisition Boosts NFT Market

Animoca Brands’ recent move to acquire a majority stake in Cool Cats Group resulted in immediate market activities. Leading the charge within the NFT sector, this investment aligns with efforts to enhance Web3 adoption by bolstering community engagement and utility.

The strategic partnership contributed to a sharp rise in NFT activity, leading to significant price increases across the board. With Cool Cats at the forefront, notable collections like Azuki, Meebits, and others posted gains driven by investor interest.

Yat Siu of Animoca Brands expressed enthusiasm on Twitter, highlighting the initiative as a step towards “pushing the boundaries of NFT utility.”

Meanwhile, increased interactions observed on Twitter and Discord channels demonstrate heightened community involvement.

Ethereum’s 21% Weekly Rise Amid NFT Enthusiasm

Did you know? Past strategic investments in NFT domains, such as Yuga Labs’ CryptoPunks acquisition, also led to similar market rallies, but sustained growth hinges on continued ecosystem developments.

Ethereum, the foundational blockchain for these NFTs, has displayed remarkable activity. CoinMarketCap reports Ethereum trading at $4,233.60, with a market cap of approximately $511.03 billion as of August 10, 2025. Recent data indicates a 21.15% increase over the last week.

Insights from Coincu research suggest that the NFT surge could signal a shift in digital asset cycles, with investor interest possibly pivoting from DeFi to NFTs. The potential regulatory scrutiny could shape future industry engagement.

“NFTs outperforming DeFi on wallet activity sets a new precedent for digital asset adoption cycles.” – Raoul Pal, CEO, Real Vision