Webus International, a Singapore-based fintech focused on XRP treasury solutions, is developing a blockchain platform designed to unlock billions in unused loyalty rewards.
The system will allow users to convert and spend their airline miles, hotel credits, and shopping points across multiple brands using XRP-based stablecoin payments.
Converting Rewards Into Real-World Value
Each year, an estimated $100 billion in loyalty points expire or go unredeemed due to fragmented systems. Webus aims to fix that by tokenizing these rewards and linking them through the XRP Ledger (XRPL). Users will be able to swap points instantly between brands and use them like digital cash, removing the friction that keeps most rewards trapped in closed networks.
CEO Nan Zheng said the project will rely on Ripple’s RLUSD stablecoin to settle transactions in real time, providing liquidity and transparency across global partners. This means a traveler could instantly exchange hotel rewards for airline miles or convert mobility credits into shopping vouchers—without waiting days for manual reconciliation.
Expanding XRP’s Real-World Utility
For Ripple, the partnership opens a new consumer-focused use case for its payment network. The same infrastructure that powers cross-border banking could now support tokenized reward systems, giving XRP and RLUSD a role in everyday commerce.
If successful, Webus could transform loyalty programs from isolated marketing tools into an interconnected ecosystem—where points move freely like money and blockchain quietly powers the experience behind the scenes.
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Source: https://coindoo.com/xrp-based-platform-seeks-to-unify-global-reward-systems/