SUI’s price climbed steadily from about $2.98 to $3.77 over the course of April 25, 2025, marking a single-day gain of over 26%.
This surge brought SUI to its highest levels in months and boosted its market capitalization to roughly $12.25 billion (about a 25% jump on the day). Trading activity was robust as well – 24-hour volume topped $3.79 billion (up 41% from the prior day), indicating heightened interest from traders. The rally built momentum throughout the day with few pullbacks, signalling strong and sustained buying pressure.
Institutional Adoption and New Partnership Fuel Confidence
A key driver behind Sui’s price spike was major bullish news emerging in the past 48 hours. Grayscale, the world’s largest crypto asset manager, officially launched a Grayscale’s Trust this week to provide accredited investors exposure to SUI.
Announced on April 23, the new trust is seen as a significant vote of confidence in Sui’s long-term prospects, opening the door for institutional capital to enter. This development sharply increased investor optimism, as the presence of a Grayscale trust legitimizes SUI in the eyes of many traditional players. Around the same time, the Sui Foundation unveiled a strategic partnership with xPortal and xMoney to issue a virtual Mastercard linked to the altcoin.
This integration allows roughly 2.5 million European users to spend SUI tokens at over 20,000 merchants via Apple Pay and Google Pay.
By expanding SUI’s real-world utility, the Mastercard news bolstered market sentiment and broadened Sui’s appeal beyond crypto trading circles. Together, the Grayscale trust launch and the Mastercard partnership have been pivotal catalysts, injecting confidence and attracting a wave of new buyers to its market.
On-Chain Metrics Show Ecosystem Booming
Beyond headline news, on-chain data from the Sui network reveals a rapidly growing ecosystem, which has reinforced the bullish price action. Sui’s total value locked (TVL) in decentralized finance has surged by about 38–40% in the past week, reaching roughly $1.6–$1.65 billion.
This jump to new highs in TVL signals that users are increasingly locking assets into Sui-based DeFi protocols, reflecting rising confidence in the network’s utility. Likewise, daily trading volumes on Sui’s decentralized exchanges have exploded – about $580–$600 million in DEX volume over the last 24 hours, up 167–177% week-over-week.
Such a spike in activity suggests a flood of liquidity and user engagement in Sui’s ecosystem, which in turn drives demand for the token. Even the broader Sui ecosystem growth has been impressive. The supply of stablecoins on Sui’s network has climbed from roughly $482 million to $879 million over the past two months – an 82% increase that underscores greater on-chain liquidity and usage.
Additionally, developers and traders have been launching new projects on Sui. Notably, a wave of Sui-based meme coins saw explosive gains in recent days, drawing speculators to the network. For example, tokens like LOFI and BLUB (built on Sui) jumped 143% and 57% respectively in the past week.
This kind of speculative frenzy on Sui’s own platforms has helped boost network activity (and awareness), creating a positive feedback loop that benefited SUI’s price. All these on-chain metrics point to an ecosystem on the rise, providing fundamental support to SUI’s market rally.
Social Media Buzz and Investor Sentiment
The market sentiment around Sui turned overwhelmingly positive as these developments unfolded, with social media chatter amplifying the rally. On crypto Twitter (X), the altcoin became a hot topic. In fact, Sui’s weekly performance of over +70% made it the top gainer among the top 100 cryptocurrencies, drawing significant attention.
Traders and influencers highlighted how SUI had suddenly leap-frogged more established projects in market capitalization. “Grayscale just launched a trust, social chatter is exploding, and it’s [SUI] now sitting above AVAX and LINK in market cap,” noted one popular analyst on April 24.
The excitement was palpable, with the same analyst emphasizing that this rally “isn’t just retail hype – Wall Street is stepping into the SUI zone… momentum feels different this time”.
Such commentary encapsulates the FOMO (fear of missing out) that began driving the market, as both everyday crypto enthusiasts and bigger investors appeared to be piling into the altcoin. Moreover, a intriguing rumor has been circulating that further fueled enthusiasm: speculation of a potential connection between Sui and the Pokémon franchise. This rumor arose after eagle-eyed community members noticed that Parasol Technologies – a Web3 game developer acquired by Mysten Labs (Sui’s creator) – was listed in a recent update to the Pokémon HOME app’s privacy policy.
The mere hint of a Pokémon collaboration was enough to send excitement through both the gaming and crypto communities. While neither Mysten Labs nor The Pokémon Company have confirmed any joint project, the speculation put Sui in the spotlight and likely contributed to additional speculative buying of tokens.
Overall, the combination of factual positive news and tantalizing rumors created a bullish narrative on social media, boosting investor sentiment markedly in the last 24 hours.
Technical Breakout on the Charts
From a technical analysis perspective, SUI’s price action in late April signaled a decisive bullish breakout. Earlier this week, SUI had already broken above key resistance levels – notably its 21-day and 50-day moving average lines – for the first time since early 2025.
This marked an end to the multi-month downtrend SUI had been in, and hinted that a trend reversal was underway. By April 25, the rally pushed SUI’s price even above the 200-day moving average (around $3.00), a long-term technical benchmark that traders often watch as a sign of a major trend shift.
Clearing the 200-day MA is a bullish feat that put SUI back on an upward trajectory not seen in months. Momentum indicators confirm the strength of this move. SUI’s daily Relative Strength Index (RSI) climbed into the 70s on April 25 – a level indicative of very strong momentum (albeit near overbought territory).
Additionally, the Moving Average Convergence Divergence (MACD) indicator recently flashed a bullish crossover (with the MACD line crossing above the signal line) on April 22, confirming the shift to upward momentum.
Trading volumes have correspondingly risen alongside price, which gives the breakout credibility (high volume breakouts are seen as more reliable). Chart analysts note that SUI has now broken out of its prior consolidation range and is approaching the next significant resistance levels. Having surpassed $3, some are eyeing the early-2025 highs near $5 as a potential upside target if the current momentum persists.
The price action on April 25 showed a series of higher highs and higher lows intraday, a classic pattern of a sustained uptrend, which bodes well for the token’s short-term technical outlook.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/sui-why-the-price-is-up-over-20-today/