PENGU, the token linked to the Pudgy Penguins NFT collection, is on a hot streak—rising 13% today and climbing over 40% in the past week.
The rally is drawing fresh attention as bullish sentiment returns to the NFT space and investors rotate back into high-profile digital collectibles.
After a quiet spring, July saw NFT valuations roar back to life, and Pudgy Penguins emerged as one of the standout performers. The resurgence has not only pushed floor prices higher but also helped PENGU displace more established collections in trading volume rankings.
A key part of Pudgy Penguins’ recent momentum is its ability to cross over into mainstream culture. A recent collaboration with Lufthansa brought the Penguins into the airline’s loyalty program ecosystem, and tie-ins with NASCAR have given the brand exposure at major racing events. The project also inked a deal with Suplay Inc., opening doors to China’s multibillion-dollar collectibles industry. These deals are not just about visibility—they also enhance the token’s perceived utility beyond crypto.
PENGU’s market action has reinforced that optimism. Technical indicators flashed bullish this week, as the token surged past a major Fibonacci resistance level. The Relative Strength Index (RSI) is tracking strongly, and the MACD trend indicator flipped positive—typically seen as a sign of continued upward momentum. Trading volume soared past $1.5 billion in just 24 hours, indicating heavy retail participation. However, with RSI readings hovering near overbought territory, some analysts are bracing for a cooldown before the next leg up.
What makes this rally different is that it’s not just driven by hype. The combination of technical strength and brand expansion into real-world arenas suggests Pudgy Penguins is evolving into more than just a digital collectible—it’s positioning itself as a crossover brand. With its social gaming initiative Pudgy Party still on the horizon, the question now is whether it can capture attention beyond the NFT niche and establish itself in wider pop culture.
Alexander Zdravkov
Reporter at Coindoo
Alexander Zdravkov is a person who always looks for the logic behind things. He is fluent in German and has more than 3 years of experience in the crypto space, where he skillfully identifies new trends in the world of digital currencies. Whether providing in-depth analysis or daily reports on all topics, his deep understanding and enthusiasm for what he does make him a valuable member of the team.
Source: https://coindoo.com/pengu-news-today-why-is-the-price-surging/