Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color alone? In this exclusive interview, Forbes Women Editor Maggie McGrath sits down with Sky Kelley, President of Pantone, to discuss why color is a critical factor in business strategy, brand equity, and consumer psychology. Originally recorded in December, 2025.
Source: https://www.forbes.com/video/ce794896-e87f-49e6-a3e6-6aa355399af6/