Why A-List Service Providers Are Going Into Retail (And Winning)

Service providers with A-list clientele are transforming their celebrity connections into passive income streams through strategic product launches.

Brazillian Beauty Bar

Service providers with A-list clientele are transforming their celebrity connections into passive income streams through strategic product launches.

The beauty and wellness industry is witnessing a significant shift as service-based professionals leverage their celebrity clientele to launch product lines, creating more scalable and passive revenue streams.

This strategic pivot represents a natural evolution for practitioners who have built their reputations through hands-on treatments with high-profile clients.

One business owner leaning into this trend is Tatiana Vianna, founder of Brazilian Beauty Bar, the Los Angeles lymphatic drainage destination trusted by celebrities like Kim Kardashian and Kylie Jenner.

After over a decade perfecting her signature lymphatic massage techniques, Vianna recently launched Banho de Luz, a luxury body wash that retails for $24.99, created in partnership with cult fragrance brand Laurel Bath House.

The product’s immediate success—selling out both online and in-store within three days, twice over—demonstrates celebrity-backed service providers’ powerful market advantage when transitioning into retail.

For service professionals with celebrity clientele, the pivot to products offers compelling business benefits. Unlike appointments that require physical presence, time, and have capacity limitations, branded products sold online and direct-to-consumer present an opportunity to generate more passive income without the practitioner’s direct involvement.

“The body wash was designed to seamlessly complement the service side of Brazilian Beauty Bar by extending the in-spa experience into our clients’ daily routines,” Vianna explained.

It’s a smart move, considering Vianna’s client list includes A-list celebrities who utilize her services. This naturally extends credibility and social proof that would typically require years of brand building for traditional product launches.

Other service practitioners turned product business owners have also found success using this model.

Celebrity makeup artist Charlotte Tilbury topped the Sunday Times’ “Rich List” in 2025, thanks to her now-Puig-owned cosmetics line valued at over a billion dollars, while veteran makeup artist Bobbi Brown now has her Jones Road product line, which is already a multi-million-dollar operation.

But it’s not just the client list that makes these products fly off virtual and in-store shelves. Service providers are discovering that products also help create multiple touchpoints with their audiences.

Vianna integrated Banho de Luz directly into her spa experience, using it for clients who utilize the sauna and cold plunge facilities. This strategy reinforces brand identity while introducing products organically within the service environment.

Brazilian Beauty Bar also pairs the body wash with its recently launched body contouring cup, creating an elevated at-home ritual that mirrors in-spa treatments (a valuable cross-selling opportunity). This bundling strategy increases average transaction values while helping clients maintain results between visits.

Smart practitioners aren’t stopping at single product launches, either. Vianna’s roadmap includes expanding into a full collection with a body lotion in development and additional shower products planned. This curated approach allows clients to recreate the complete spa experience at home while building recurring purchase patterns.

In Vianna’s case, strategic brand alignment was part of this process.

Laurel Bath House’s clean ingredient philosophy matched Vianna’s expertise in lymphatic wellness. “I know how quickly the body can absorb toxins from everyday products,” she said. She went on to explain that finding a brand to partner with that complemented her ethos around product ingredients was essential, and she found that in Laurel Bath House.

This trend signals a maturing beauty and wellness market where service expertise translates directly into product authority. For retail marketers, it represents both opportunity and competition—these celebrity-backed practitioners enter the market with pre-established credibility and devoted customer bases.

As more service providers recognize the scalability benefits of product lines, we can expect to see continued growth in this category. The combination of celebrity endorsement, service expertise, and strategic product development creates a formidable market advantage.