Luxury watch experts revealed the most in-demand products from U.S. top fashion designer brands. The survey was taken by Chrono24 the company who counted the searches per month for these brands and focused on their U.S activity. See a quick overview for each brand below.
1. Louis Vuitton has 11,000,000 searches per month globally, making it the most googled fashion brand in the world. It is also the most searched in the US, where it is googled 3,600,000 times per month. The most commonly googled Louis Vuitton item in America is the brand’s purses collection, which has a search volume of 305,000 each month. The French fashion house’s purses range in price from $1,100 to $6,000.
2. Gucci has 7,700,000 searches per month globally, making it the second most googled designer brand in the world. It is also the second most searched for brand in the US with 2,200,000 searches per month. Most in demand are its belts, which retail for $400 – $800. Belts have 298,000 searches per month.
3. Balenciaga has 4,000,000 searches per month globally. It also has 902,000 searches per month in the US, making it the third most googled fashion brand. Most in demand are the Balenciaga collection of shoes which generates 319,000 monthly searches. Global annual sales volume was 3,700,000 units.
4. Ralph Lauren has 2,900,000 searches per month globally. Of that amount, 855,000 monthly searches are in the US, making it the fourth most googled fashion brand in the US. Most in demand is his polo classic which receives 477,000 monthly searches
5. Prada has 2,600,000 searches per month globally and 564,000 searches on average per month in the US. That makes it the fifth most googled fashion brand in the US and globally. Most in demand are bags with 116,000 searches. Leather bags retail between $2,000 and $4,000, and nylon bags start at $1,000.
6. Chanel has 3,600,000 searches a month globally and 544,000 searches on average per month in the US. There were 261,000 searches just for “Chanel Bags” (more than half of all US google actions). These bags have seen pricing increases of late; this July the Medium Classic Flap bag price rose to $7,800.
7. Alexander McQueen has 1,700,000 searches per month globally and a monthly search rate of 491,000 in the US, making it the seventh most googled fashion brand in the US. Shoes were most in demand, but no unit count was given.
8. Burberry has a global monthly search volume of 2,100,000; approximately 20% of those searches (410,000) are in the US. Most in demand are bags, receiving 81,000 searches per month in the US. Burberry’s trademarked checked prints, seen on scarves and shirts, were also in demand.
9. Valentino has a global search volume of 1,300,000 monthly and 314,000 of those searches are in the US. 72,500 searches are for this designer’s perfume.
10.Dior. There were 1,100,000 searches per month for this designer globally. The US volume was 306,000.
POSTSCRIPT: The facts are clear. U.S consumer interest in, and consumption of, international brands is very strong and represents how active Americans are in this sector of international trade. The Chrono24 study gives us an excellent feeling of the strength of global brands, and they promise more interesting stories in the future.
Chrono24 has been the leading marketplace for watches since 2003. They provide easy, safe, and reliable market access to all watch enthusiasts around the world who want to buy or sell a watch.
Source: https://www.forbes.com/sites/walterloeb/2022/10/27/who-are-the-worlds-top-fashion-designers-and-what-are-their-top-products/