What’s this new NFT Collection that came online and sold out in just 20 Minutes?

Amidst the Crypto market showing drastic ups and downs, crypto-related projects, either Dapps or NFTs, are comparatively going smoothly

• A whole new NFT brand from one of the renowned and largest art galleries entered the market 
• Famous online art gallery platform Saatchi Art has launched its digital art pieces in the form of Non-fungible tokens
• CEO of its parent company Leaf Group said the NFT space is quite crowded, but they have a name Saatchi

It’s not been long since there was a debate going on whether to categorize Non-fungible tokens as ‘art’ or not. That discussion might go on, but another contender added in the NFT race from an art background. One of the most extensive online art galleries, Saatchi Art, launched its NFT project with the name ‘The Other Avatars’ on 24 January 2022.

Outstanding Performance of newly launched ‘The Other Avatars’ from Saatchi Art

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Saatchi Art has launched a collection of approximately 2.5K NFT items based on themes inspired by self-portraits of famous Dutch painter Vincent van Gogh. non-fungible tokens of the art gallery went live for sale, and all of its items sold out in just 20 minutes.

Regarding ‘The Other Avatars’ project, the art gallery announced on 6 January 2022 that they will live with their digitized artwork. The team has selected more than 150 artists across more than 35 countries for this new project. The project was later available as a secondary platform for selling on Opensea, one of the leading NFT marketplace. The artworks were trending in the top three NFTs on Ethereum. 

About Saatchi Art

Saatchi Art has original paintings, sculptures, drawings, and photographs by more than 100,000 artists across 100 countries. It’s one of the leading art galleries online, having one of the largest collections of original art and also provides a platform to artists for their authentic and genuine efforts and to people who love art to get the artists. The owner firm behind Saatchi Art is the Leaf Group, a well-known consumer Internet company. 

Along with the NFTs, Physical artwork will also be available 

The art gallery has also talked about the launch of physical art pieces of the same pieces being digitized for art collectors wanting them in physical form. The physical copies were also being created along with the digital forms. 

General Manager Wayne Chang has said that they are so pleased to see the result of their first NFT project. Both experienced and new in the space artists have participated in the project, and working with them was also an incredible process. Chang further stated that the art gallery is also working on new NFT projects, which the art gallery will launch later this year. 

The craze of NFTs and the effect of entering the prominent brands

In 2021, the NFT sector experienced a boom, and since then, it’s been going on at a good pace. Various famous brands, either from arts backgrounds or just popular brands for the sake of providing digital merchandise, have entered the field with their form of arts and expertise. 

Well-known footwear brands like Nike, Adidas, and recently Crocs have launched their NFTs. Another famous name in collectable and customized glass piece making company Jerome Baker Design announced their NFT project. Gradually acceptance of these Non-fungible tokens is increasing, and brands are grabbing these opportunities as well, which eventually markets more about NFTs and turns out to be more popular and acceptable.