LAS VEGAS, NEVADA – APRIL 03: BTS attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on … [+]
BTS is nearing their 10-year anniversary, and they are planning on celebrating this milestone with their fans through their annual event, the Festa. While the band is currently on hiatus, the celebration holds immense importance for both the group and their followers, and it’s something they both look forward to throughout the year. Just because they’re not in the middle of their most fruitful time, that doesn’t mean they shouldn’t acknowledge the date.
The idea of commemorating anniversaries in music is a concept that more artists should embrace, as it offers numerous benefits beyond simply releasing new music. Some already do so with songs or albums, but few seem to honor when they began their musical journey, and there are plenty of reasons why they should do exactly that.
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Breaking the Monotony
In the ever-evolving world of music, even new tracks can become repetitive over time, or at least the never-ending similarities between release plans. Celebrating anniversaries allows artists to diversify their offerings and infuse a sense of novelty into their releases. This approach keeps fans engaged and eager for more, fostering a sense of anticipation and curiosity.
Forging Deeper Connections
Music has an incredible power to connect people on a profound level. Celebrating anniversaries provides artists with a unique opportunity to connect with their fans on an even deeper emotional level than they might usually. By acknowledging the beginnings of their journey, artists can reflect on their growth, share personal stories, and express gratitude for their fans’ unwavering support. This intimate connection fosters a sense of loyalty and strengthens the bond between artist and audience.
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An Abundance of Content
When artists celebrate anniversaries, they unlock a treasure trove of content. From behind-the-scenes footage and interviews to remastered versions of their early works, the possibilities are endless. This wealth of material can be shared across various platforms, such as social media, YouTube, and streaming services, allowing fans to dive deeper into the artist’s journey and relive iconic moments. This abundance of content not only keeps fans engaged but also attracts new listeners who want to explore the artist’s discography.
And, whenever BTS—or only some of its members, as is the case this year—turn up for any special event, that’s more content right there that can be used across platforms.
Monetizing Milestones
Celebrating anniversaries in music is not just an opportunity for artistic expression, it can also be a lucrative endeavor. By tying special events and releases to these milestones, artists can generate revenue through streams, album and song sales, and exclusive merchandise. Fans often eagerly support these commemorative releases, recognizing their significance and the limited availability. This combination of fan enthusiasm and business opportunities can result in a substantial financial boost for artists, and BTS and their label have both made quite a bit from these Festas in the past.
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Source: https://www.forbes.com/sites/hughmcintyre/2023/06/09/what-other-artists-can-learn-from-btss-anniversary-celebrations/