What Affiliates Need to Know About Forex Volatility Ahead

The global Forex market is on the brink of heightened activity as traders expect the Fed to announce lower interest rates in September. Such announcements can trigger sharp price fluctuations, creating profitable opportunities for everyone involved, including forex affiliates.

If you’re a forex affiliate, understanding the involved market dynamics should be a top priority. That is the surest way to ensure you have access to actionable insights that can help you tap into the increased activity and volatility. Here’s a brief overview of some of the aspects you should know, from how rate cuts affect volatility to the impact of Fed easing on liquidity.

Volatility Spikes Around Rate Cuts

Expected Fed rate cuts often cause volatility spikes for good reasons. First, this announcement means reduced returns for traders holding the USD, making the currency less attractive. This encourages traders to buy and sell different pairs quickly, resulting in sharp price swings. Furthermore, anticipated easing creates market uncertainty and increases speculative trading, driving volatility higher.

Since spiking volatility will likely catalyze increased interest in currency trading, every affiliate should do everything in their power to benefit from the anticipated Fed announcement. For starters, create relevant guides and regularly feature the best forex affiliate broker in your partner list. To increase conversion rate, list your partner’s most outstanding perks, such as tight spreads, premier support, and fast execution.

Currency Pairs are Affected Differently

Whenever there is an expectation of a rate cut, currency pairs behave differently. Major pairs such as EUR/USD and USD/JPY experience the most attention and liquidity, with their prices swinging wildly. That is because the USD is part of these pairs, and a significant portion of international trade relies on this currency. Fed easing impacts the cost of borrowing in US dollars, causing ripple effects worldwide.

Fed cuts also have a direct impact on both minor and exotic pairs. Why? Although not directly involving the USD, rate cuts often affect minor pairs. That’s because the US dollar serves as a global benchmark. On the other hand, many exotics remain USD-based, like USD/TRY and USD/ZAR. Take this opportunity to educate your audience on the reactivity of different pairs during Fed easing.

Liquidity Can Drop

The last aspect that individuals involved in forex affiliate marketing should note is that liquidity could drop during anticipated Fed rate cuts. Informed traders know that easing can trigger enormous price swings. Many avoid getting caught in the rough seas by taking a break from active trading, leading to a lower number of buy and sell orders.

Additionally, whenever there is anticipation of rate cuts, most retail and individual investors shift to safe-haven assets, such as gold and bonds. This reduces activity in the forex market, further thinning liquidity. Since you know liquidity can drop, the best thing to do is educate your audience on this trend. It will help your targeted traders make smarter decisions and foster your credibility as an expert.

The Bottom Line

Now that you know what to expect from the anticipated Federal Reserve rate cuts, it’s time to put your knowledge into action. Start creating timely, educational content on whatever seems fitting as soon as possible, ideally today. For instance, you can send email newsletters with tips on how to navigate anticipated volatility spikes to your audience. Consistent communication and relevant insights are the secret ingredient to building trust and boosting conversions.