Visa is accelerating its stablecoin strategy by expanding settlement capabilities across the Central and Eastern Europe, Middle East, and Africa (CEMEA) region, while also partnering with pan-African digital asset platform Yellow Card, the company announced this week.
The expansion marks a major step in Visa’s effort to bring blockchain-powered payment infrastructure to emerging markets, where stablecoins are increasingly viewed as a fast, low-cost alternative for cross-border transactions.
Stablecoin Settlement Now Live Across CEMEA
Visa’s updated infrastructure now enables select issuers and acquirers in the region to settle US dollar-denominated cross-border payments via stablecoins, leveraging blockchain rails instead of traditional banking corridors. This move is designed to:
- Lower settlement costs
- Enhance liquidity management
- Enable 24/7/365 settlements across jurisdictions
Strategic Partnership With Yellow Card
As part of the expansion, Visa has entered a strategic partnership with Yellow Card, a prominent stablecoin infrastructure provider operating in over 20 African countries. The collaboration will focus on scaling real-time stablecoin settlement for digital wallets, opening doors for broader access to USD-backed transactions in underbanked regions.
This initiative aligns with Visa’s broader ambition to act as a bridge between Web2 financial institutions and Web3 payment ecosystems, especially in regions where digital currency adoption is outpacing legacy infrastructure.
With real-time, blockchain-based settlement now available across CEMEA, Visa is positioning itself at the forefront of stablecoin adoption in global payments.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/visa-expands-stablecoin-settlement-to-central-and-eastern-europe-middle-east-and-africa/