Upland and FIFA launch Women’s World Cup Australia & New Zealand 2023 metaverse experience

Upland, the leading Web3 metaverse SuperApp, is extending its partnership with FIFA to provide an immersive Web3 experience to football fans, complete with game-like digital collections commemorating and capturing the highlights of the FIFA Women’s World Cup Australia & New Zealand 2023.

Through this collaboration, football supporters from all over the globe will be able to share a common passion and interact with the world’s greatest annual football competition in the metaverse, as per the latest information shared with Finbold from Upland on July 20.

The metaverse platform tailored for the FIFA Women’s World Cup has opened up a world of immersive web experiences for football enthusiasts. Embracing this cutting-edge technology, fans globally can converge in themed Cafes where they interact, cheer, and join together in celebrating the spirit of women’s football. Through platform-sponsored events, contests, and challenges, fans can now truly live their football passion in this virtual realm.

Moreover, Upland is taking the collection experience to new heights by introducing gamified opportunities enabling fans to acquire, trade, and complete exclusive digital assets and highlight videos. 

This innovative approach promises an even more captivating way to cherish and showcase their unique collections within the metaverse, enhancing the overall excitement and engagement surrounding the FIFA Women’s World Cup.

Uplands Web3 experience

Throughout the tournament, users can congregate in Upland’s virtual Cafes with other like-minded fans to talk about their virtual business ideas and show their national pride by decorating their properties in their team’s colors.

Upland Co-Founder and Co-CEO Dirk Lueth stated:

“We are thrilled to continue our Web3 experience in Upland for the FIFA Women’s World Cup AU∙NZ∙2023^TM and build a celebrated experience that unites the past, present and future of the world’s largest football competition.” 

He added: 

“Our goal is to build long-term, sustainable momentum for FIFA tournament growth in the Web3 category as we continue to build Upland as the Metaverse Super App.”

Fans can support their teams in the virtual world

Players who acquire these items will be able to show their patriotism and support for their favorite teams wherever they go in the Upland world. 

In Upland, the best fans are determined by their cumulative Fan Score. Players may increase their Fan Score by completing in-game objectives, including collecting items, participating in platform-hosted community activities like neighborhood decorating competitions and trade challenges, and making prior purchases of FIFA World Cup Qatar 2022 Legits. 

Fans with a high enough Fan Score from many tournaments will be eligible to play in special, invitation-only collections. In addition, many FIFA tournament packs feature Passes, which may be traded for highlight footage of a fan’s favorite play depending on the Pass’s rarity.