Twitter Is Exclusive Social Media Partner For Live Look-Ins At All 2022 MLB Postseason Games

Those away from their televisions will have a way to see live-streamed look-ins of every game of the 2022 Major League Baseball postseason.

In an expansion of their partnership, starting today, TwitterTWTR
will show live segments and highlights via @MLB, @BleacherReport, @BRWalkoff, @ESPN, @MLBonFOX, and other accounts. Other content will be produced by @MLBNetwork.

For the social media platform, they’ve seen high levels of engagement all season long with much of it reaching outside the U.S. and Canada. According to Twitter in an exclusive to Forbes, 18% of people who tweeted about MLB globally this season had not done so during the 2021 season, thus showing growth in fan interest on the platform.

In a sign that two-way pitching and hitting sensation Shohei Ohtani is reaching fans outside MLB’s traditional market range, over one-quarter of the conversation – 28% — has been generated outside the United States. Two of the top 10 most used hashtags during the 2022 MLB season during social conversation globally have been in Japanese (#大谷翔平 – Shohei Ohtani and #エンゼルス – Angels).

For hashtags, Twitter reports that the two most used during MLB conversation have been #MLB and #LGM, the hashtag for the New York Mets. There was a 45% YoY increase in usage of the hashtag #MLBTwitter globally.

For accounts referenced, @yankees has been the most mentioned team globally in 2022 on Twitter thus far, followed by @dodgers and @redsox. All but the latter will be in the postseason beginning with the ALDS and NLDS that follow the Wild Card Series.

As for players, unsurprisingly, @TheJudge44 is the most mentioned player handle globally given his single-season American League home run chase. Judge reached 62 home runs during the final away series for the Yankees when they played the Texas Rangers this week. Judge was followed by @MikeTrout of the Angels, and Albert Pujols (@pujolsfive) who reached the 700 homerun milestone this season. Pujols will continue to play in the postseason with the St. Louis Cardinals. It is assumed that Pujols – a certain Hall of Famer – will retire at the end of the season.

You may be asking, what were the most retweeted MLB tweets this year? Three of the top four were from the Dodgers, with ESPN MLB insider Jeff Passan claiming fourth>

#1 – Kpop sensation ENHYPEN at Dodger Stadium

#2 – Dodgers announce the passing of legendary broadcaster Vin Scully

#3 – ENHYPEN at Dodger Stadium

#4 – Passan announces that MLB and the MLBPA reach a labor deal ending the 99-day lockout.