Twice Hits Several Major Milestones On The Hot 100

Twice’s “Strategy” lifts to No. 69 on the Hot 100, marking the group’s highest-charting and longest-running single in the U.S. SEOUL, SOUTH KOREA – JANUARY 23: Members of girl group TWICE attend the 8th Gaon Chart K-Pop Awards on January 23, 2019 in Seoul, South Korea. (Photo by Han Myung-Gu/WireImage)

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Everything connected to Netflix’s KPop Demon Hunters has become hugely popular in the past few months. That includes the tunes penned specifically for the animated flick, as well as a cut originally made famous by Twice. The girl group was involved in the globally-successful project, and the K-pop favorites are benefiting immensely from the popularity of KPop Demon Hunters, which brings the singers to a new high point on the most important songs chart in America.

Twice’s “Strategy” Hits a New Peak on the Hot 100

Twice’s “Strategy” rises from No. 74 to No. 69 on the Hot 100 this week. That’s a new high point not only for the track itself, but for the act.

The group has collected a trio of placements on the Hot 100 throughout the years. The K-pop stars first reached the list with “The Feels” in October 2021, followed by “Moonlight Sunrise” in 2023. Those cuts peaked at Nos. 83 and 84, respectively.

Twice’s Longest-Charting Smash

“Strategy” isn’t only Twice’s highest-reaching win, it’s also the girl group’s longest-charting title on the Hot 100. This frame is the tune’s third on the ranking. Both “The Feels” and “Moonlight Sunrise” only spent one frame on the competitive roster of the most consumed songs in the United States before slipping off. Now, “Strategy” has outpaced both of those cuts combined.

Originally a Duet with Megan Thee Stallion

“Strategy” was originally released in December 2024 as a collaboration between Twice and Megan Thee Stallion. It fronted the K-pop stars’ EP of the same name and became a minor hit on some global rankings. It wasn’t until K-Pop Demon Hunters came around that “Strategy” truly exploded in popularity, though Stallion is not credited on the track at the moment.

Two tracks by Twice appear on the K-Pop Demon Hunters soundtrack. “Strategy” is credited to the group as a whole, while a reworking of “Take Down” credits only Jeongyeon, Jihyo and Chaeyoung, three singers in the band.