Tokens.com will host Miami Fashion Week in the metaverse

Tokens.com, a publicly listed company that invests in web3 assets related to the metaverse and NFTs, will host the forthcoming Miami Fashion Week in the metaverse. Its subsidiary Metaverse Group will organise the event on its “Fashion Street Estate” virtual property.

Miami Fashion Week is scheduled to take place from May 31st to June 5th in the real world, while a digital L’Atelier will debut in Decentraland’s Luxury Fashion District, owned and built by Metaverse Group.

Are you looking for fast-news, hot-tips and market analysis?

Sign-up for the Invezz newsletter, today.

The virtual grand opening will occur between the 3rd and 5th of June, with a ribbon-cutting ceremony welcoming visitors to the L’Atelier. Miami Fashion Week will be the second event staged on the Fashion Estate this year, with other events throughout the rest of the year.

Andrew Kiguel, CEO of Tokens.com and Metaverse Group Executive Chair, mentioned that: 

“Our Fashion Estate has become a pillar in the virtual fashion community and a popular virtual destination to host Metaverse fashion events.” 

He further added: 

“We are bridging virtual and physical events to give people access to exclusive events. Metaverse Group continues to solidify its position as a trusted one-stop shop for all things Metaverse and continues to develop the space and expertly guide new clients into this new internet era.”

Meanwhile, Megan Kaspar of Red DAO and Miami Fashion Week advisor said: 

“Miami Fashion Week is the first global fashion week to bridge the physical-first fashion industry to digital-first Web3 designers and brands together through several Metaverse Group powered Metaverse experiences and activities congruent with the week’s events.” 

She further added:

“There is no better city than Miami to lead the digital-first fashion industry revolution. Major Suarez and his team have made impactful strides to cultivate Miami as the most technologically innovative city in the world. Miami Fashion Week contributes to the mayor’s initiative while paving the way to environmentally and socially sustainable practices for the fashion industry as a whole.” 

What will the virtual event look like?

The Metaverse event of Miami Fashion Week will provide an immersive experience with fashion displays, catwalks, and avatar models and provide visitors with direct access to buy virtual products through the marketplace for fast and easy transactions.

In addition, there will be a revelation inside the L’Atelier where attendees may sign up for a whitelisting slot for ‘The Key’ NFT later this year. The Key is the Miami Fashion Week membership that unlocks many tangible and digital perks.

In addition, visitors will see fashion illustration NFTs by Barbara Hulanicki showcased and for sale on the L’Atelier’s walls.

On Sunday, June 5th, a sustainability panel with DRESSX will be live-streamed from the actual Miami Fashion Week site on the rooftop of L’Atelier, encouraging both physical and virtual participation.