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Pitching your music to Spotify’s editorial playlists can be a game-changer for artists looking to gain more exposure and increase their streaming numbers. Of course, just because you have new music to share, that doesn’t mean the masses will hear it — or even that those working at the company will decide to make it a focus.
Having said that, it’s definitely worth at least trying to get your music placed on any of Spotify’s playlists, as many of them count millions of followers, and being included can definitely be just what anyone needs to kickstart their career.
By following the rules and guidelines set by Spotify itself, you can optimize your chances of getting your music selected for inclusion in curated playlists. Before sending your tunes their way, familiarize yourself with the rules and guidelines surrounding Spotify editorial playlist submission to ensure you have the best chance of success.
Submit Only Unreleased Music
One of the most important rules to keep in mind when pitching your music to Spotify editorial playlists is that you can only submit unreleased tracks. This means that the song you are looking to one day see featured on a playlist should not be available on any streaming platforms or for purchase elsewhere. When it comes to these playlists, Spotify is only interested in showcasing fresh and exclusive content to its users.
Submit One Track at a Time
To increase your chances of getting noticed by Spotify’s editorial team, you need to focus on quality over quantity. This may go against what some artists seem to do, but at this stage in your career, it’s really your best bet.
You can only submit one track at a time for playlist consideration anyway, so this is a hard and fast rule, one that ensures that all artists put their best foot forward by selecting their strongest and most promising work. By doing so, you can give your submitted track the attention it deserves.
Submit in Advance
Timing is crucial when submitting your music for consideration on Spotify’s editorial playlists. It’s best to submit at least seven days before your release date, but more time than that is also good. This allows Spotify’s curators enough time to review your submission and consider it for inclusion in any relevant playlists—and there are a lot to think about.
Submitting well in advance also gives you the opportunity to plan your promotional strategies and create anticipation among your fans before the release. You should be ready just in case your latest tune does end up on any of the streamers lists. Sharing your work too close to your release date may result in missed opportunities for playlist features.
Submit Using a Desktop Computer
When it comes to submitting your music to Spotify’s editorial playlists, you can only use a desktop computer. Weird, yes, but currently, the streamer only allows submissions through its own Spotify for Artists platform, which must be accessed through a web browser on a computer.
The submission process involves providing information about your new track, such as genre, mood, and instrumentation, as well as a brief pitch about the song. Make sure you have a reliable internet connection and all the necessary details about your track readily available before starting the submission process.
Source: https://www.forbes.com/sites/hughmcintyre/2023/06/07/tips-and-tricks-for-pitching-your-music-to-spotifys-editorial-playlists/