Topline
Ticketmaster gave select fans another opportunity to purchase tickets for Taylor Swift’s “Eras” tour on Monday, after the company was widely criticized by Swift and her fans for website glitches that marred the presale of tickets for the shows.
Taylor Swift poses in the press room during the 2022 American Music Awards at Microsoft Theater on … [+]
Key Facts
In an email sent to select verified fans, Ticketmaster offered some customers who had not yet purchased tickets for “Eras” the opportunity to buy two tickets.
The company wrote it had been asked “by Taylor’s team to create this additional opportunity” for fans to purchase tickets.
It’s not clear how many fans were given the chance to purchase tickets; Forbes has reached out to Ticketmaster and its parent company, Live Nation, for comment.
Big Number
2.4 million. That’s how many tickets to “Eras” were sold last month. Roughly 14 million users tried to purchase tickets. It’s not known how many tickets remain.
Key Background
When seats went on sale for “Eras” last month, millions of fans attempted to purchase tickets during a pre-sale event, eager to see Swift during one of the largest tours of her career and her first tour since 2018. Ticketmaster’s site crashed and some fans experienced hours-long waits. Tickets were oversold, and Ticketmaster ended up canceling the general sale because of a lack of inventory. Ticketmaster apologized for the issues, but that didn’t stop Swift from speaking out against the company. She said her team had been assured several times that Ticketmaster and LiveNation could handle the intense demand that was expected for her shows. Congress announced plans to hold a hearing on Ticketmaster and LiveNation over antitrust concerns, and the New York Times reported the Department of Justice is investigating the company over concerns it has a monopoly over the live entertainment industry.
Further Reading
Congress To Hold Antitrust Hearing On Ticketmaster Amid Taylor Swift Tour Mess (Forbes)
Ticketmaster Cancels Public Sale For Taylor Swift ‘Eras’ Tour Amid Historically High Demand (Forbes)
14 Million People Tried To Buy Taylor Swift Pre-Sale Tickets, Live Nation Chair Says (Forbes)
Demand For Taylor Swift Tickets ‘Historically Unprecedented,’ Ticketmaster Says (Forbes)
Live Nation Reportedly Under Investigation By The Justice Department—Before Taylor Swift Mess (Forbes)
Source: https://www.forbes.com/sites/marisadellatto/2022/12/12/ticketmaster-gives-some-fans-another-chance-at-taylor-swift-eras-tickets-after-presale-fiasco/