The Real Winners Behind The TRUMP Token Launch

The cryptocurrency world was turned upside down this past weekend by the surprise launch of the $TRUMP memecoin.

What began as a quiet, almost suspiciously under-the-radar announcement evolved into one of the most talked-about events in the digital currency space.

Here’s a closer look at the winners behind the $TRUMP token’s explosive debut.

An Unexpected Friday Night Surprise

At 9:44 PM ET on Friday, President Donald Trump announced the launch of the $TRUMP token on Solana. But was it really him?

The sudden and unexpected announcement left many crypto enthusiasts questioning the legitimacy of the launch.

There was no buildup, no press conference—just a cold Friday night release.

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However, a corresponding post on Truth Social quickly confirmed that this was a legitimate move from the incoming president.

With skepticism quickly turning to excitement, the market reacted—leading to one of the most explosive token launches in recent memory. But who truly reaped the rewards?

Solana’s Moment in the Spotlight

While the initial launch was chaotic, one thing became clear: Solana (SOL) was the short-term winner. During the $TRUMP token’s debut, Solana dominated decentralized exchange (DEX) volume, outpacing all other major blockchains combined.

According to DeFiLlama data, Solana’s volume spike was astronomical, highlighting its crucial role in the $TRUMP launch.

This activity wasn’t just on the charts—it had real-world effects on Solana’s price. From Friday to Sunday, Solana’s price surged by nearly 40%, reaching a high it hadn’t seen in months.

According to Blockwork’s research,  Solana’s Real Economic Value (REV) reached an all-time high, proving that the $TRUMP token’s launch had a profound impact on the network’s performance.

President Donald Trump: The Long-Term Benefactor

While Solana reaped the rewards of short-term gains, the true long-term winner of the $TRUMP token launch is, without a doubt, Donald Trump himself.

The tokenomics of $TRUMP suggest that Trump stands to gain significantly in the coming months.

A full 80% of the token supply was allocated to six groups, including “Creators & CIC Digital.” CIC Digital is an affiliate of the Trump Organization, which manages Trump’s digital ventures, including NFTs and the $TRUMP token.

If Trump is one of the primary stakeholders in CIC Digital, he could control up to 80% of the $TRUMP token supply—worth a staggering $43 billion at current prices.

Despite this massive stake, Trump has not yet liquidated any of his holdings. The tokens are locked for 3 to 36 months, ensuring that his financial interests are tied to the token’s long-term success.

Trump’s DeFi platform, World Liberty Financial, has also been active following the token launch.

According to Arkham, the platform has ramped up its spending spree, likely using the liquidity generated from the $TRUMP token to expand its operations.

This aligns with Trump’s broader strategy to leverage the newfound funds in the crypto space for his financial ventures.

A Rollercoaster of Gains and Losses

The $TRUMP token’s journey this weekend was nothing short of rollercoaster-like. In the first 13 hours after launch, the token gained a staggering $2.7 billion in fully diluted value (FDV) every hour.

It soon broke into the top 15 cryptocurrencies, flipping well-known assets like $JUP, $SHIB, $TON, and $HBAR.

By Sunday morning, $TRUMP reached an all-time high of $79.34, with a market cap of $14.94 billion, according to Coingecko data.

However, as the token soared, it soon faced a sharp decline, largely attributed to the launch of a rival token—$MELANIA.

At 4:20 PM on Sunday afternoon, the $MELANIA token launched, quickly stealing the spotlight from $TRUMP.

The new token’s emergence led to a significant market correction, with $TRUMP’s price dropping and its market cap halving.

Since yesterday evening, $TRUMP has recovered to around $40 per token, with a market cap of approximately $7.5 billion at the time of writing.

It remains stable, holding onto the number 28 spot in the cryptocurrency rankings.